Trust
Making Users Buy Online – The Importance of Building Online Trust
By Martin Rosenmejer,
User Experience Research Consultant
at fhios.
With online sales rising to 9.8% of the total retail sales in the UK in 2008* and 12.6% of businesses selling online (Office of National Statistics), the role of company websites is still enhancing often becoming a central part of the offered customer experience.
In order to make people purchasing [...]
Online trust in a downturn
Anneli Olsen, MSc. MSc.,
Research Consultant at fhios.
In the current times with both economic and political turmoil the trust of the consumer shifts from the conventional experts towards a more peer based system. In such financial climates, each decision that can have an influence on the economy of the person, i.e. purchases of financial as well [...]
Consumers vote M&S ‘Most Trusted Company’
During the difficult economic climate where trust is a major factor in consumer decision making, Marks & Spencer has been voted the most reputable company according to a study of the top 140 listed companies. Despite a drop of 37.5% in profits, it was voted number one by a panel of over 5,000 British consumers, [...]
