Pushy Brands in danger of alienating Young

By Andrew Horsfall,
Marketing Assistant
at fhios.
Young people are on the verge of abandoning social networking sites due to the commercialism of the websites.
Young people welcome the presence of brands on social networking sites but over half say they will stop using a network if it becomes too commercialised.
A survey carries out by Webtrends showed:

85% of people [...]

Fashion brands targeted

JCDecaux looks to target fashion brands having devised two new networks from its StreetTalk portfolio of phone box panels.
Each network enables advertisers to target up-market, image-conscious shoppers on the high street and close to fashion outlets.
The first network ‘London couture’ includes 100 StreetTalk boxes that JCDecaux has selected in proximity to high-end fashion outlets. e.g.

Harvey Nichols
Hugo [...]

Royal British Legion launches virtual world to connect with younger generation

The Royal British Legion plans to attract younger supporters via a virtual character called Poppy.

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Poppy will front the charity’s new microsite and virtual world called Legion Live, which will be launched in early November.
Her character is 32 and her brother and grandfather have served in the armed [...]