How can Facebook cater for its wide segmentation

By Dan Marley
Senior Research Consultant
at fhios.
Facebook may be a phenomenon but it’s by no means perfect!
The first thing that should be noted is that Facebook was originally opened for students and therefore designed for students. However, as the website was opened to the public a few years ago the breadth of its users has [...]

Twitter moving forward

By Andrew Horsfall,
Marketing Assistant
at fhios.
Twitter has turned its attention to mobile and is previewing a new mobile website in recognition of the growing number of third party apps available.
Many Twitter users access the microblogging service via one of a number of third party mobile apps including the likes of Twitterberry, Fring, Jtwitter, Mobio, Abiro [...]

Are you too old for Social Media?

The average ages of the top social media sites are shifting and converging, with LinkedIn users the oldest, while MySpace users are the youngest, according to research.

According to a Pew Internet report, Twitter is now the second-youngest of the top four social networking sites.

MySpace: median age is 26
Twitter: median age [...]

Pushy Brands in danger of alienating Young

By Andrew Horsfall,
Marketing Assistant
at fhios.
Young people are on the verge of abandoning social networking sites due to the commercialism of the websites.
Young people welcome the presence of brands on social networking sites but over half say they will stop using a network if it becomes too commercialised.
A survey carries out by Webtrends showed:

85% of people [...]

The Impact of Social Networks on Advertising

By Andrew Horsfall,
Marketing Assistant
at fhios.
A study has revealed that shoppers are more likely to be swayed by adverts when they are already shopping than at any other time.
The study found that online shoppers were more responsive to adverts on social networking sites than on traditional web portals.
Findings from eBay Advertising’s second survey of European [...]

Social Media – A New Age of Customer Service

By Andrew Horsfall,
Marketing Assistant
at fhios.
The Internet has opened the door to millions of people to beam their views across the planet on everything from the quality of airline food to how long they waited on the tarmac to take off.
Social sites have become a new conduit for Customer Service in the late naughties, with [...]

Royal British Legion launches virtual world to connect with younger generation

The Royal British Legion plans to attract younger supporters via a virtual character called Poppy.

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Poppy will front the charity’s new microsite and virtual world called Legion Live, which will be launched in early November.
Her character is 32 and her brother and grandfather have served in the armed [...]

Top 10 Business Social Networks

Business social networks can provide the corner-stone to recruiting efforts for a company and can be a great asset to the hungry professional hoping to leverage their business contacts in order to improve their job. Focused on business, these social networks provides the tools needed to reach out and make business connections, find new jobs, [...]

Advertisers prefer Facebook

Facebook has emerged as the No. 1 social networking site, advertised on by 10 of the 13 industries when ranked by display ad impressions, with the other three industries preferring Myspace.com.  But Facebook remains the social networking site that many industries head to when planning their online ad spend.
Top Social Networking Site Advertised on By [...]

The death of spoken language; is technology to blame?

By Andrew Horsfall,
Marketing Assistant
at fhios.
The use of technology is dramatically reducing the amount of time people spend speaking face-to-face in the office or to customers. With customers especially preferring human interaction with the companies they deal with.
This is the conclusion from two studies recently released; research conducted on behalf of communications provider Lumison found 68% [...]