Marmite becomes first FMCG brand to use Facebook ad units

Marmite, claims it has become the first FMCG brand to allow users to sample a new product, via Facebook, using ad units.
The ads will give users the opportunity to trial the new Marmite product, and then click through to the new Marmite Cereal bars fan page.
Marmite entered the UK cereal bar category last November.
Facebook ad [...]

UK’s first Facebook sampling ad campaign

Italian car maker Fiat has launched the first UK Facebook sampling ad campaign, promoting its Punto Evo model.
The ads are targeted to 18-34 year olds in the UK, with some targeted specifically at car enthusiasts.
As part of the campaign, Fiat will be using sampling ads on Facebook and will be the first brand to use [...]

How can Facebook cater for its wide segmentation

By Dan Marley
Senior Research Consultant
at fhios.
Facebook may be a phenomenon but it’s by no means perfect!
The first thing that should be noted is that Facebook was originally opened for students and therefore designed for students. However, as the website was opened to the public a few years ago the breadth of its users has [...]

Are you too old for Social Media?

The average ages of the top social media sites are shifting and converging, with LinkedIn users the oldest, while MySpace users are the youngest, according to research.

According to a Pew Internet report, Twitter is now the second-youngest of the top four social networking sites.

MySpace: median age is 26
Twitter: median age [...]

The web’s most connected brands

A new survey that aims to look beyond how trusted or how big companies are to rate how well they connect with their customers online.
Brands are measured on 65 different criteria to come up with a ‘connectedness’ score out of a possible 10 points.
The Connected Brands Index measurement has been developed by iCrossing. It looks [...]

Pushy Brands in danger of alienating Young

By Andrew Horsfall,
Marketing Assistant
at fhios.
Young people are on the verge of abandoning social networking sites due to the commercialism of the websites.
Young people welcome the presence of brands on social networking sites but over half say they will stop using a network if it becomes too commercialised.
A survey carries out by Webtrends showed:

85% of people [...]

Customers reluctant to provide social media info

A recently released study of Internet users supports the concept of building profiles of prospective customers progressively – that is, only asking a few, general questions when prospects first register on vendor web sites and then asking additional, deeper questions as the relationship develops. Market2Lead, a provider of marketing automation software [...]

The Impact of Social Networks on Advertising

By Andrew Horsfall,
Marketing Assistant
at fhios.
A study has revealed that shoppers are more likely to be swayed by adverts when they are already shopping than at any other time.
The study found that online shoppers were more responsive to adverts on social networking sites than on traditional web portals.
Findings from eBay Advertising’s second survey of European [...]

Social Media – A New Age of Customer Service

By Andrew Horsfall,
Marketing Assistant
at fhios.
The Internet has opened the door to millions of people to beam their views across the planet on everything from the quality of airline food to how long they waited on the tarmac to take off.
Social sites have become a new conduit for Customer Service in the late naughties, with [...]

Royal British Legion launches virtual world to connect with younger generation

The Royal British Legion plans to attract younger supporters via a virtual character called Poppy.

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Poppy will front the charity’s new microsite and virtual world called Legion Live, which will be launched in early November.
Her character is 32 and her brother and grandfather have served in the armed [...]