Vodafone Launch Experimental Retail Campaign

Working alongside Fitch, Vodafone have taken an interesting approach to retail design in Qatar. Where the retail experience is a national past-time and the telecom industry is highly regulated and monopolized. Vodafone is showing ambition to have themselves become the country’s most-admired mobile carrier.
Fitch has taken Vodafone’s three flagship stores, all of which are designed [...]

Consumers put broadband reliability before speed and price

The results from 1,043 respondents to ISPreview.co.uk’s latest survey reveal that 42% of people rate ‘Reliability’ as the most important factor when picking a new broadband ISP, which is closely followed by ‘Speed’ (37%). Interestingly ‘Price’ is no longer seen as being the key factor, with just 15% voting for that. Both ‘Support’ (3.6%) and [...]

Shoppers spend 94% more per order online in 2009

A Coremetrics Benchmark Survey of 150 top online retailers in the UK reveals online shoppers favour the end of the week and are ordering more goods with a higher average item value.
The average online order has increased 54 percent since 2007.  However, the effect of the recession on consumer spending last year is clearly visible [...]

Nostalgic noughties: key themes of the past decade

Celebrities and nostalgia have summed up the past decade, according to research from ad agency McCann Erickson, reflecting the inspiration for some of the era’s most memorable moments in advertising.
While ‘terror’ and ‘debt‘ were singled out as significant words from the noughties, ‘celebrity’ was the word chosen most often by the 366 people surveyed.
This is [...]

Mobile retail traffic surge on ‘Black Friday’

Confirming a holiday rush to the mobile internet by shoppers, Novarra, the Internet MobilityTM company, reported mobile phone web traffic to retailer and shopping info web sites on Black Friday increased twelve fold and more than doubled on Cyber Monday compared to before the holiday shopping season kick off. The results [...]

What does 2010 hold for Retail?

What does the future hold for online shopping?
Here are the thoughts of Stephen Pratley, managing director at Shine Marketing:
1. Mobile
2009 will go down as the year that mobile ‘finally arrived’, but – as yet – it hasn’t really had a huge impact on the retail sector. Cheaper data deals and wider availability of cheap internet-ready [...]

Point-of-purchase marketing

Research shows that at least 70% of brand choices are made in store
Now food and drink marketers are keen to convert shoppers into buyers at the point of purchase (POP).
Nowhere is this more evident than in supermarkets, where consumers’ focus on value has driven the trend for retailers to push their own-label products.
According to the [...]

High online expectations this Xmas

Online retail will reach £8.9bn this Christmas, representing 20% of all UK sales, according to a report from Kelkoo. The report, conducted by the Centre for Retail Research on behalf of Kelkoo, forecast that online shopping would account for a fifth of all shopping this Christmas, a 24% growth from £7.2bn [...]

Research shows growing Importance of Online Reviews to Purchase Decisions

By Andrew Horsfall,
Marketing Assistant
at fhios.
Two research surveys carried out by PR agency Weber Shadwick and brand communications agency Brand Reputations have highlighted the importance of online reviews to UK consumers when making purchasing decisions.
Weber Shandwick surveyed 1,021 UK consumers, found that:

26% cited online advocacy as having the most influence on [...]

Tesco Mobile increases subscribers

Tesco results reveal Tesco Mobile achieved a 10% increase in customer numbers – to 1.9m. The retailer’s telecoms business made “good progress” in rolling out Phone Shops, with 59 now open and 100 planned by year-end. Group adds: “The Phone Shops are transforming our ability to sell products that require an assisted sale – particularly [...]