Teenage Kicks

A recent report has produced findings into the habits of teenagers, looking at how they spend their free time.
The report by Forrester studied 12 – 17 yr olds in Europe, and found that:

teenagers spent more time watching TV than online
40% of the teenagers regularly used social networks
spent an average of 10.3 hours a week watching [...]

Online Survey Highlights UK’s favourite Websites

By Andrew Horsfall,
Marketing Assistant
at fhios.
A survey carried out over the summer has revealed the nations top websites. GfK NOP’s Connected Life survey was conducted online interviewing 1,996 UK internet users, aged 16+, with quotas set by gender, age, region and frequency of internet access, to balance out any potential bias from frequent internet users.
The online [...]

Consumer reaction to behavioural targeting

By Andrew Horsfall,
Marketing Assistant
at fhios.
Recent research shows that 81% of users do not know that they have the right to opt out from behavioural targeting.
The survey of more than 1,000 internet users was carried out by the Internet Advertising Bureau (IAB) and business law firm Olswang.
The survey also found that almost 66% of UK internet [...]

Research shows growing Importance of Online Reviews to Purchase Decisions

By Andrew Horsfall,
Marketing Assistant
at fhios.
Two research surveys carried out by PR agency Weber Shadwick and brand communications agency Brand Reputations have highlighted the importance of online reviews to UK consumers when making purchasing decisions.
Weber Shandwick surveyed 1,021 UK consumers, found that:

26% cited online advocacy as having the most influence on [...]

Advertisers missing more than half TV ad contributions

By Andrew Horsfall,
Marketing Assistant
at fhios.
Due to a lack of research TV advertising has been undervalued in its effect on online sales. A survey conducted by Mediacom on behalf of the marketing body for commercial TV, found:

TV accounted for 30% of online responses
Of this figure 35% of responses to TV [...]

The Truth About Youth

Zahra Awan, MBA,
Business Development Manager at fhios
We’re all aware of the importance of User Centric Design. With children becoming more and more savvy in terms of their computer/technological skills, it is essential to take their views into consideration when designing interfaces that are intended for their use………..
According to a recent survey conducted by YouthNet, 45% [...]

Interactivity and targeting ‘key to video ad success’

Although only 59% of marketers have used video advertising in a campaign to date, all of those who had done so said that they now considered video to be an integral part of their campaigns. The research from smartclip, quizzed 100 marketing industry professionals at this year’s ad:tech show.
68 of the 100 professionals, smartclip spoke [...]

Phone Surveys can’t last, says SurveyUSA boss in call for ‘new research paradigms.’

By Jonathan Outlaw,
Business Development Executive
at fhios.
Jay Leve, CEO of polling firm Survey USA, says we are seeing “the tail end” of the life of telephone surveys.
Leve, whose firm specialises in automated telephone polls using recorded voices, told the Joint Statistical Meetings in Washington DC that phone research “has proven to be an excellent method of [...]

OFT to take a good look at marketing practices

By Andrew Horsfall,
Marketing Assistant
at fhios.
Following recent controversy over targeted online advertising a market research study looking into the impact on consumers of misleading advertising and pricing of goods and services, will be undertaken by the OFT (Office of Fair Trading).
OFT market studies are carried out under section 5 of the Enterprise  Act 2002 (EA02) which [...]

Neuro-Disney

With the recession having slowed the growth of online advertising, businesses are trying to figure out the ad model of the future as predictions show that £15bn will be spent online in the US this year rising to £22bn by 2013.
With this in mind Disney have unveiled a new research lab that uses neuro-marketing to [...]