Understanding Consumer Emotions to Deliver a Better Customer Experience – Neuromarketing Seminar

OTOinsights and fhios, we would like to invite you to the following free event hosted by Jeremi Karnell, Dr. Philip Rhodes and Dan Berlin.
Event Details
Date: 29th March 2010
Time: 13:30 – 16:30
Venue: The Design Council, Covent Garden, London (MAP)
Registration
To register for this free event please visit our registration page

We recommend that you register as soon as [...]

Buyology – Explained

Neuromarketing at the Movies

How Science is aiding Advertising and Reserach – Eyetracking tv debut

By Andrew Horsfall,
Marketing Assistant
at fhios.
Last nights television made interesting viewing with a 10min piece on how neuroscience is aiding the advertising industry.
The Inside Out London show which aired Monday 23/11/09, featured Joanne Good as she finds out how advertisers are using science to sell consumers their brands.
In the show Joanne talks to eyetrackers and [...]