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Neuro Marketing

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Neuromarketing at the Movies

By Andrew Horsfall ⋅ February 10, 2010 ⋅ Post a comment

How Science is aiding Advertising and Reserach – Eyetracking tv debut

By Andrew Horsfall ⋅ November 24, 2009 ⋅ One comment

By Andrew Horsfall,
Marketing Assistant
at fhios.
Last nights television made interesting viewing with a 10min piece on how neuroscience is aiding the advertising industry.
The Inside Out London show which aired Monday 23/11/09, featured Joanne Good as she finds out how advertisers are using science to sell consumers their brands.
In the show Joanne talks to eyetrackers and [...]

Web 3.0

By Andrew Horsfall ⋅ September 10, 2009 ⋅ Post a comment

Virgin, BroadbandGenie and Crowdstorm have signed on as early clients for a new online ad service promising ‘Web 3.0 behavioural targeting’.
Called Struq, the company has developed behavioural targeting technology that delivers tailored ads to users according to their online interests and activity. Advertisers can tweak dynamic ads in real time to match users online activity.
Early [...]

How are you feeling?

By Andrew Horsfall ⋅ August 12, 2009 ⋅ Post a comment

A new methodology to help marketers measure the emotional resonance of advertising campaigns has been launched called ‘Emotimeter’.
The ‘Emotimeter’ uses ‘emoticons’ to measure consumer emotion and is thought to be the most intuitive measure of ‘right brain thinking’ to date, promising to help agencies and their clients explore the totality of consumer response to creative [...]

Neuro-Disney

By Andrew Horsfall ⋅ August 10, 2009 ⋅ One comment

With the recession having slowed the growth of online advertising, businesses are trying to figure out the ad model of the future as predictions show that £15bn will be spent online in the US this year rising to £22bn by 2013.
With this in mind Disney have unveiled a new research lab that uses neuro-marketing to [...]

Is it really the end of printed media?

By Andrew Horsfall ⋅ July 30, 2009 ⋅ Post a comment

Vibe the American music and entertainment magazine, set-up by record producer Quincy Jones will be closing for good. Although Jones is in the process of buying the magazine back to keep the online side going.
The magazine which reduced its frequency to 10 issues per year also had to cut its paid circulation by a quarter.
Jones later [...]

Busy week at the Insight Show July 2009, Olympia

By Andrew Horsfall ⋅ July 5, 2009 ⋅ Post a comment

This year saw Marketing Week Live encompass four shows at once – Online Marketing, Data Marketing, In-store and Insight. The show took place at London’s Earls Court Olympia across the 30th June – 1st July.
Each show showcased talent from within each industry speaking about industry topics and insights. From the Insight Show 2009, fhios had [...]

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