Insight into Mobile Usage in the UK

A report by mobile phone operator Orange has looked into the usage patterns of its customers to provide insight into consumer habits and behaviours in the digital world.

Findings reveal that whilst the consumption of mobile data continues to increase, there are interesting differences between men and women on what they use their handsets for.

Nearly 2 [...]

OTOinsights Webinar – The UX of Mobile Apps and Widgets

OTOinsights have an array of experience in the mobile and technology sector,  conducting research and developing products and online solutions for leading mobile and technology organisations.
We understand that designing and creating new products in this sector is difficult – users not only have high expectations from their new technological devices but they also expect to [...]

The ‘Intent’ Behind Mobile Internet Use

By Andrew Horsfall,
Marketing Assistant
at fhios.
A survey has shown that, Americans are spending an average of 2.7hrs on the mobile Internet – connecting socially, managing their personal finances, and even as a means for advocacy.
The research revealed:

91% of mobile phone users go online to socialize compared to only 79% of [...]

Grey ‘£’ goes Mobile

An international survey of 2000 seniors (aged 65 and over) was commissioned by telco Doro and conducted by Synovate, looking in to the attitudes and habits of senior usage of mobile phones and new consumer technologies.
The survey stated that seniors use their mobile phone mostly to make calls (73%) and secondly for text messages (37%).
The [...]

What type of smartphone user are you?

Latest research from T-Mobile has segmented smartphone users by how they use the technology.
The segmented groups are:
Insightseer: Someone who uses the internet on their smartphones to get travel information or to translate foreign text and make full use of augmented reality apps.
Supersumers; People who use price-comparison apps and barcode scanners to get the best deals.
Digivores: [...]

Mobile advertising on the up!

Data gathered by BuzzCity over the year shows that mobile advertising grew by 41% in 2009 compared to 2008 with some countries seeing growth of 300% or more such as:

Turkey
Germany
Saudi Arabia
Mexico

Indonesia, India, USA and South Africa continue to dominate with 33 countries now delivering monthly traffic exceeding 10 million impressions.
The top five most [...]

fhios mobile handset review – HTC Touch2

By Jenefer Yeung
Senior User Experience Consultant
at fhios.

As a touchscreen phone the HTC Touch2 has kept physical keys to clearly indicate:

‘Call’ (fig. 1)
‘End call’ (fig. 2)
‘Power on’ (fig. 1)
‘Power off’ (fig. 2)

This is particularly helpful to those who are less familiar with using a touchscreen phone and helps them to visually [...]

Global smartphone handset use: Apple vrs Nokia

Apple and Nokia dominate global smartphone handset sales in different regions, according to a new report.
Mobile ad network AdMob has released its December 2009 “AdMob Mobile Metrics Report“, looking at regional changes in manufacturer and smartphone Operating System (OS) share.

The report found that Apple and the iPhone OS leads in Western Europe, North [...]

fhios mobile handset review – HTC Hero

By Dr. Alex Dewitt,
Senior Research Consultant
at fhios.

The Hero is one of the latest offerings from HTC, which is battling with the iPhone for dominance. It is very customisable, with 7 home screens that can be configured with shortcuts to apps, live information and contacts. This process is functionally simple; to add items there is a [...]

Will it be a happy Xmas for mobile?

By Andrew Horsfall,
Marketing Assistant
at fhios.
As digital convergence blurs the differences between devices; a research report from analyst firm Berg Insight, predicts that mobile media will become a natural part of the marketing media mix.
With the total value of the global mobile marketing and advertising market predicted to occupying 11.7% of the total digital advertising [...]