mobile marketing
Location Based Mobile Advertising – Where are we now?
McDonalds are the latest company to delve into location based mobile advertising, utilizing Nokia’s Navteq service.
McDonald’s participated in a pilot campaign in Finland achieving a 7% click-through rate, while also driving consumers in-store.
The campaign delivered location-relevant mobile ads to users of the Nokia Ovi Maps application when they were within a certain distance of a [...]
Mobile entertainment ‘needs to finding the right revenue models’
According to a new research report from the analyst firm Berg Insight, the prospects for the mobile entertainment industry look bright for the coming decade. “All the prerequisites for the mobile phone to move beyond voice services on a large scale are finally in place, and the users are ready”, said [...]
Continental gets in on the mobile surge
What’s the best way to reach frequent flyers on the go looking to spend money?
For Continental Airlines, the answer was mobile banner ads. Over the summer, Continental ran sent banner ads to the mobile phones of consumers with household incomes over $100,000 that had traveled in the last three months.
According to MediaPost, the campaign increased [...]
Google Goggles – Visual Search
Google has launched a new product for its Android phone that searches using the camera rather than via keywords.
Dubbed ‘Google Goggles’, the feature works on Android 1.6+ devices and currently can be used to identify landmarks, works of art and products but, according to Google, doesn’t work so well on things like cars, animals or [...]
Will it be a happy Xmas for mobile?
By Andrew Horsfall,
Marketing Assistant
at fhios.
As digital convergence blurs the differences between devices; a research report from analyst firm Berg Insight, predicts that mobile media will become a natural part of the marketing media mix.
With the total value of the global mobile marketing and advertising market predicted to occupying 11.7% of the total digital advertising [...]
Briton sees a rise in consumers redeeming coupons via mobiles
Over 3 million consumers have used mobile coupons in the UK.
Junipor research have completed a mobile coupons consumer survey, which was conducted in October 2009. Gives detailed insight into consumers’ current usage of mobile coupons. It also gauges the future prospects for new interactive mobile marketing techniques such as coupon services and smart posters.
The survey [...]
Mobile makes its way into Marketing Budgets
95% of digital marketing budgets now include mobile
73% of marketers believe mobile will be the medium to see most growth over the next 5 years, according to a survey conducted by the Internet Advertising Bureau.
The survey, investigated the knowledge and understanding of mobile advertising, as well as general attitudes towards the medium.
The survey also revealed [...]
Sky truly embracing the mobile age
By Marianna Zukowski
Today 1 in 7 Britons own a Smartphone and browsing the web is the fastest growing activity among mobile phone users.
There are 4.1 million users downloading mobile apps and this has become the 2nd fastest growing media activity on mobiles.
With the growing interest in the use of Smartphones and the downloading [...]
Mobile apps ‘reach the audiences other media can’t’
Mobile apps store GetJar reports that 65% of consumers downloading applications belong to the prized 18-34 year old male demographic. One-in-three GetJar users are downloading mobile apps every day. Eight-out-of-ten have recommended a mobile app to a friend and a further eight-out of-ten continue to consciously download apps that contain [...]
Marketers expect to increase investment in mobile this year
37% of marketers claimed mobile marketing would be an area of investment according to research from organisers of this year’s ad:tech London 2009. Earlier this year ABI Research estimated that, as new platforms for ad-supported mobile search, video and gaming content services arrive, mobile marketing will grow to over [...]
