Give consumers the mobile phone experience they want!

Heres what Econultancy had to say about consumer needs in relation to their mobile phone experience in the blog article – What do consumers want in a mobile phone experience?
If these are problems or thoughts you have had in relation to your mobile phone offering, why not join OTOinsights for our webinar – The UX [...]

OTOinsights Webinar – The UX of Mobile Apps and Widgets

OTOinsights have an array of experience in the mobile and technology sector,  conducting research and developing products and online solutions for leading mobile and technology organisations.
We understand that designing and creating new products in this sector is difficult – users not only have high expectations from their new technological devices but they also expect to [...]

2012 – Mobile Apps to Dominate

According to a report by App store GetJar, mobile apps will outsell CDs by 2012 and is set to be worth around $17.5billion.
The report predicts that app downloads are expected to increase across all types of handsets 7 billion in 2009 to 50 billion in 2012. This represents a year on year growth rate of [...]

Yelling about Augmented Reality

Yes I do like to go on about AR (Augmented Reality), but I just love the technology and the possibilities.
Usually the AR apps I see are small fun things that help past the time, but this time there is an app that I think completely embraces the marriage between technological advances and providing a better [...]

Mobile Application Review – British Met Office

Gurvinder Sandhu takes a look at the British Met Office app on the iPhone.
Following the harsh weather this winter, fhios research consultant Gurvinder Sandhu thought it helpful to review an app that may prove very useful in the upcoming weeks with more snow predicted to fall across the UK.
In this article Gurvinder takes a look [...]

Mobile Application Review – London Underground Tube Status

Martin Rosenmejer takes a look at the London Underground tube status app for the Android platform.
Offering his thoughts and insight as a user experience consultant on what the app does and does not do.
As well as an overview of the app itself, plus what it is and what it is used for.
The article also offers [...]

Mobile Application Review – BBC News

By Martin Rosenmejer,
User Experience Research Consultant
at fhios.

What is it?
BBC News
Purpose
Provides updated news from BBC.

Download?
Free from Android Market app store.

Overview
The BBC News app is a very popular app to Android and has received good reviews.

So what does it do?

Figure 1: Home screen with the BBC News icon.
The BBC News app displays one heading, [...]

Mobile Application Review – Google Finance

By Martin Rosenmejer,
User Experience Research Consultant
at fhios.

What is it?
Google Finance application for Android.
Purpose
Provides updated stock information and financial news from a portfolio selected created by the user.

Download?
Free. Downloaded from the Android Market app store.

Overview
The Google Finance app because it is very popular among Android users.

So what does it do?
The Finance [...]

Mobile Application Review – Sky Sports Live Football Centre

By Dan Marley
Senior Research Consultant
at fhios.
What is it?
Sky Sports Live Football Score Centre BskyB

Purpose?
Provide up to date scores and match information as well as general football news updates.
Download?
Free. Does not require Wi Fi connectivity
Overview
This application has received good reviews on the application store, with many stating that it contains a high level of [...]

Mobile Application Review – Amazon

By Dan Marley
Senior Research Consultant
at fhios.
What is it?
Amazon

Purpose?
Provide users with the ability to search for and purchase products from the Amazon website via the application.
Download?
Free. Does not require Wi-Fi connectivity
Overview
This application has received good reviews on the application store and generally is seen to have few faults.
So what does it do?
This application aims [...]