marketing
6 Nations Championship – England extends the tournament in to Social Media
With the 6 Nations Championship almost upon us, and with England’s game against Wales looming The RFU have begun a strategy to raise the interest of the nation and increase the ‘friendly’ rivalry between the fans.
On the eve of kick-off the RFU have challenged England supporters to further show their support by joining the Official [...]
Nostalgic noughties: key themes of the past decade
Celebrities and nostalgia have summed up the past decade, according to research from ad agency McCann Erickson, reflecting the inspiration for some of the era’s most memorable moments in advertising.
While ‘terror’ and ‘debt‘ were singled out as significant words from the noughties, ‘celebrity’ was the word chosen most often by the 366 people surveyed.
This is [...]
Point-of-purchase marketing
Research shows that at least 70% of brand choices are made in store
Now food and drink marketers are keen to convert shoppers into buyers at the point of purchase (POP).
Nowhere is this more evident than in supermarkets, where consumers’ focus on value has driven the trend for retailers to push their own-label products.
According to the [...]
The Marketing Society celebrates 50th year by announcing ‘Golden Brands’ and ‘Marketing Heroes’
Members of The Marketing Society voted for those brands and personalities they considered to be the greatest from a shortlist of 50 Golden Brands and 50 Marketing Heroes.
Golden Brands
The Biggest Breakthrough
Mini
The Brand I Would Most Like to Manage
Tesco
The Brand that Changed Our Lives Most
Microsoft
The Most Successful Brand in the Next 50 Years
Google
The Brand Most Loved [...]
