How Science is aiding Advertising and Reserach – Eyetracking tv debut

By Andrew Horsfall,
Marketing Assistant
at fhios.
Last nights television made interesting viewing with a 10min piece on how neuroscience is aiding the advertising industry.
The Inside Out London show which aired Monday 23/11/09, featured Joanne Good as she finds out how advertisers are using science to sell consumers their brands.
In the show Joanne talks to eyetrackers and [...]

Busy week at the Insight Show July 2009, Olympia

This year saw Marketing Week Live encompass four shows at once – Online Marketing, Data Marketing, In-store and Insight. The show took place at London’s Earls Court Olympia across the 30th June – 1st July.
Each show showcased talent from within each industry speaking about industry topics and insights. From the Insight Show 2009, fhios had [...]

Examining the order effect of website navigation menus with eye tracking

By Dr. Alex Dewitt,
Senior Research Consultant
at fhios.

Abstract
Eye tracking data for 147 participants in usability studies was analysed as they used a total of 15 separate website navigation menus to complete key user tasks. The hypotheses were that a) the psychological phenomenon of the ‘order effect’ would manifest in that items at either end of [...]