digital media research
Online Survey Highlights UK’s favourite Websites
By Andrew Horsfall,
Marketing Assistant
at fhios.
A survey carried out over the summer has revealed the nations top websites. GfK NOP’s Connected Life survey was conducted online interviewing 1,996 UK internet users, aged 16+, with quotas set by gender, age, region and frequency of internet access, to balance out any potential bias from frequent internet users.
The online [...]
So who is interested in some ‘Outdoor’ activity?
By Andrew Horsfall,
Marketing Assistant
at fhios.
These are worrying times for those associated with the outdoor media industry as revenue dropped by 25% year on year in Q2 with revenue standing at £180m.
There was however a contrast in fortunes as the decline in total UK ad spend across media was 17.3%, which wasn’t as steep as [...]
Digital vs. Traditional where do advertisers invest?
By Andrew Horsfall,
Marketing Assistant
at fhios.
With advertising revenue down and budgets slashed, businesses are wondering where to get the best ROI. Through this another debate has started as to which medium to use and represents the best ROI for stakeholders.
There has been two reports recently with differing views; the first claims that traditional TV advertising has [...]
Read all about it: is the e-reader publishing’s saviour?
By Jonathan Outlaw,
Business Development Executive
at fhios.
As display advertising dwindles and newspapers agonise over charging for content that was previously free, do portable reading devices offer a glimmer of hope? James Bromley, managing director of Mail Online, believes so: “E-readers are set to bring digitally delivered news closer to the experience consumers are used to paying [...]
Fuel for the Behaviourial Targeting Fire
A new ad network combining social, behavioural, contextual, geographical and search data has been launched by developers behind Yahoo!’s behavioural targeting technology.
The hybrid network, named Rocket Fuel, claims to reach 40 million people and serve 100 million ads per month.
According to reports Microsoft, Dell, Nike and American Express have already tested the network which promises to [...]
The top debate in the News today: to charge or not to charge?
By Jonathan Outlaw,
Business Development Executive
at fhios.
As newspaper groups announce alarming losses, publishers are under increasing pressure to make their digital offerings pay without alienating their vast online audiences.
The internet has transformed the way readers engage with news. By migrating online, newspaper publishers have been able to exploit the dynamics of the web, building new audiences [...]
Is it really the end of printed media?
Vibe the American music and entertainment magazine, set-up by record producer Quincy Jones will be closing for good. Although Jones is in the process of buying the magazine back to keep the online side going.
The magazine which reduced its frequency to 10 issues per year also had to cut its paid circulation by a quarter.
Jones later [...]
The continuing rise and relevance of Twitter
A new report shows how Twitter is emerging to have a significant impact on traffic to content websites.
The last 12 months has seen Twitter traffic increase by 22-fold, with 56% of Twitter traffic sent to other content driven online media sites.
The report also identified Twitter as the 30th biggest source of traffic for other sites [...]
