How Science is aiding Advertising and Reserach – Eyetracking tv debut

By Andrew Horsfall,
Marketing Assistant
at fhios.
Last nights television made interesting viewing with a 10min piece on how neuroscience is aiding the advertising industry.
The Inside Out London show which aired Monday 23/11/09, featured Joanne Good as she finds out how advertisers are using science to sell consumers their brands.
In the show Joanne talks to eyetrackers and [...]

Pushy Brands in danger of alienating Young

By Andrew Horsfall,
Marketing Assistant
at fhios.
Young people are on the verge of abandoning social networking sites due to the commercialism of the websites.
Young people welcome the presence of brands on social networking sites but over half say they will stop using a network if it becomes too commercialised.
A survey carries out by Webtrends showed:

85% of people [...]

Brand vs. Retailer – Round 1 Established brand products vs. Own label products

By Andrew Horsfall,
Marketing Assistant
at fhios.
There has been a new increase in co-operation between retailers and brands, driven by the customer and consumer confidence driving efficiency.
Since the recent dip in the economy a battle had arisen between retailers and brands, born from the growing number of retailers developing own label products to rival the established [...]

Brand Ambassadors what role do they play today

Recently David Wheldon of Vodafone said “the UK market had ‘moved beyond the Beckham era’ and would not feature celebrity brand ambassadors”.
As Vodafone decide to use US stars Eva Mendes and James Gandolfini, to promote smartphones in regions where they are less widely used outside the UK.
But does this necessarily mean the end of celeb [...]

iPhone is coolest brand 2009

CoolBrands have released its annual barometer of the nation’s coolest brands, naming iPhone top and replacing the three year rain of Aston Martin.
The shortlist for the survey is compiled by 2,500 voters with the final twenty voted on by a panel.
This year sees Apple as a dominant force with iPhone top of the coolest brands [...]

Four trends in youth marketing

By Andrew Horsfall,
Marketing Assistant
at fhios.
The rise of Web 2.0 has given rise to the Cyber Generation and has brought fresh challenges that brands must navigate to connect with the elusive group. Marketers are required to become totally immersed in the wired world from tweeting, and texting, to social networking.
MTV commissioned an in-depth study into the [...]

Is Re-branding a viable solution why not Re-position?

July saw the completion of Norwich Union’s re-branding to Aviva, after intensive marketing and advertising campaigns to help customers make the transition to the new brand identity.
When the re-brand was first mentioned, many opposed the idea because the strong legacy Norwich Union had. People knew it, relied on it and trusted it, a point which [...]

Social Networks and Advertising; Missed connections!

By Andrew Horsfall,
Marketing Assistant
at fhios.
With many heralding social media as the best thing since sliced bread for businesses and on-line advertising as the next big thing, why are so many companies still not getting it?
This week sees the return of Habitat to Twitter after a 3 month leave of absence following on-line criticism from [...]

The top debate in the News today: to charge or not to charge?

By Jonathan Outlaw,
Business Development Executive
at fhios.
As newspaper groups announce alarming losses, publishers are under increasing pressure to make their digital offerings pay without alienating their vast online audiences.
The internet has transformed the way readers engage with news. By migrating online, newspaper publishers have been able to exploit the dynamics of the web, building new audiences [...]

NPD Vrs Nostalgia

With a recent surge in companies re-launching old products and switching to nostalgic packaging, is there a case that a war has broken out between Nostalgia and NPD?
The recent success of Cadburys with their re-launch of Wispa was an early indication of how brands are reviving old products to tap into the consumers need for [...]