6 Nations Championship – England extends the tournament in to Social Media

With the 6 Nations Championship almost upon us, and with England’s game against Wales looming The RFU have begun a strategy to raise the interest of the nation and increase the ‘friendly’ rivalry between the fans.
On the eve of kick-off the RFU have challenged England supporters to further show their support by joining the Official [...]

Mobile Network Slogans – Which mobile network are they talking about?

A video from Brand Republic has shown that the multi-million pound brand investments by some Mobile Networks has served only to confuse many consumers.
View the video HERE

New measurement shows how consumers engage with brands

A new metric from global research agency measures how people engage with brands.
The results are the first from Hall & Partners’ Engager ™, which uses new way to measure how people engage with brands and explores how people think and feel – both consciously and unconsciously – about brands.
Vanella Jackson, worldwide CEO of Hall & [...]

Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Asda – 60%
DFS [...]

Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Asda – 61%
DFS – 57%
Argos [...]

User generated content to affect Christmas sales according to Brands

Brands are placing a higher emphasis on securing positive user generated content (UGC), in the run up to this year’s Christmas sales rush.
Research conducted by ciao, a Microsoft company, found that:

83% of companies regard user generated content (personal reviews, video footage, etc) as vital for improving their sales online
80% of companies believed that the outcome [...]

How Science is aiding Advertising and Reserach – Eyetracking tv debut

By Andrew Horsfall,
Marketing Assistant
at fhios.
Last nights television made interesting viewing with a 10min piece on how neuroscience is aiding the advertising industry.
The Inside Out London show which aired Monday 23/11/09, featured Joanne Good as she finds out how advertisers are using science to sell consumers their brands.
In the show Joanne talks to eyetrackers and [...]

Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Argos – 59%
Nintendo Wii [...]

Point-of-purchase marketing

Research shows that at least 70% of brand choices are made in store
Now food and drink marketers are keen to convert shoppers into buyers at the point of purchase (POP).
Nowhere is this more evident than in supermarkets, where consumers’ focus on value has driven the trend for retailers to push their own-label products.
According to the [...]

The Marketing Society celebrates 50th year by announcing ‘Golden Brands’ and ‘Marketing Heroes’

Members of The Marketing Society voted for those brands and personalities they considered to be the greatest from a shortlist of 50 Golden Brands and 50 Marketing Heroes.
Golden Brands
The Biggest Breakthrough
Mini
The Brand I Would Most Like to Manage
Tesco
The Brand that Changed Our Lives Most
Microsoft
The Most Successful Brand in the Next 50 Years
Google
The Brand Most Loved [...]