Yelling about Augmented Reality

Yes I do like to go on about AR (Augmented Reality), but I just love the technology and the possibilities.
Usually the AR apps I see are small fun things that help past the time, but this time there is an app that I think completely embraces the marriage between technological advances and providing a better [...]

Mobile Application Review – Google Finance

By Martin Rosenmejer,
User Experience Research Consultant
at fhios.

What is it?
Google Finance application for Android.
Purpose
Provides updated stock information and financial news from a portfolio selected created by the user.

Download?
Free. Downloaded from the Android Market app store.

Overview
The Google Finance app because it is very popular among Android users.

So what does it do?
The Finance [...]

Mobile Application Review – Amazon

By Dan Marley
Senior Research Consultant
at fhios.
What is it?
Amazon

Purpose?
Provide users with the ability to search for and purchase products from the Amazon website via the application.
Download?
Free. Does not require Wi-Fi connectivity
Overview
This application has received good reviews on the application store and generally is seen to have few faults.
So what does it do?
This application aims [...]

Mobile Application Review – Australian Open

By Dan Marley
Senior Research Consultant
at fhios.
What is it?
Australian Open

Purpose?
Provide the ability for users to keep track of results and news from the Australian Open 2010.
Download?
Free. Does not require Wi-Fi connectivity
Overview
This application has received good reviews on the application store and generally is seen to have few faults.
So what does it do?
The functionality [...]

fhios Mobile Application Review – Rightmove

By Dan Marley
Senior Research Consultant
at fhios.
What is it?
Rightmove Apple Application
Purpose?
Provide the ability for users to search property for rent or for sale.
Download?
Free. Does not require Wi Fi connectivity
Overview
This application has received good reviews on the application store and generally is seen to have few faults.
So what does it do?
The functionality of this application is [...]

Google Goggles – Visual Search

Google has launched a new product for its Android phone that searches using the camera rather than via keywords.
Dubbed ‘Google Goggles’, the feature works on Android 1.6+ devices and currently can be used to identify landmarks, works of art and products but, according to Google, doesn’t work so well on things like cars, animals or [...]

How Publishing is going Mobile

By Andrew Horsfall,
Marketing Assistant
at fhios.
With content currently being provided free online and free newspapers closing there is a crisis affecting the publishing sector, with many asking the question – just how are publishers going to recover from significant losses and reductions in advertising revenue?
One possible answer to that question has been proposed by Rupert [...]

Mobile Application trends for 2010

By Andrew Horsfall,
Marketing Assistant
at fhios.
Ilja Laurs from Getjar outlines his thoughts on how mobile apps and the wider mobile industry will shape up in 2010 and beyond, following the big business that mobile apps have generated during 2009.

The year of the handset

If this year was all about apps, next year is all about handsets. [...]

Touchscreen phones better Mobile Adverts

A survey by Quattro Wireless has found that Mobile users are more likely to click through on touchscreen ads. The survey included analysis of four billion ads served to mobile devices globally in the 2009.
It found that rich media ads on mobile sites and within apps led to high click-through rates and engagement, but that [...]

Mobile text entry – drag, don’t tap A review of Swype

By Dr. Alex Dewitt,
Senior Research Consultant
at fhios.

Text-aholics will be familiar with the sore fingertips that come with composing SMS messages, as well as the frustratingly long time it can take to enter long words accurately. New paradigms for text entry have appeared which may be about to revolutionise typing on mobile devices. One such method [...]