The most irritating ads of 2009

Which commercials irritated you most in the past year?

Rank
Brand
Agency
%

1
Gocompare.com
In-house
56

2=
Cash4Gold
Brian Buckley, Hungry Man Productions
46

2=
Glade Touch ‘n’ Fresh
Draftfcb Argentina
46

4
Swiftcover
MWO
40

5
Confused.com
In-house
38

6
118 247
Rapier
34

7=
Churchill
WCRS
32

7=
Webuyanycar.com
In-house
32

9=
Nintendo
Karmarama
25

9=
Country Life
Grey London
25

11
McDonald’s
Leo Burnett
24

12
Kingsmill
M&C Saatchi
22

13
BT
Abbott Mead Vickers BBDO
21

14
Gillette
BBDO New York
20

15=
T-Mobile
Saatchi & Saatchi
18

15=
Peugeot
Euro RSCG London
18

15=
Dolmio
Proximity London
18

18
Orange (Monkey)
Fallon London
15

19=
Greggs
Propaganda
14

19=
Tesco
The Red Brick Road
14

21
Holland & Barrett
WCRS
13

22
Pampers
Saatchi & Saatchi
11

Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Asda – 60%
DFS [...]

Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Asda – 61%
DFS – 57%
Argos [...]

Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Argos – 59%
Nintendo Wii [...]

Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Confused.com – 61%
Go Compare.com – [...]

Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Compare the Market – 67%
Confused.com [...]

Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Morrisions – 67%
NHS Anti-Smoking – [...]

Touchscreen phones better Mobile Adverts

A survey by Quattro Wireless has found that Mobile users are more likely to click through on touchscreen ads. The survey included analysis of four billion ads served to mobile devices globally in the 2009.
It found that rich media ads on mobile sites and within apps led to high click-through rates and engagement, but that [...]

Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Money Supermarket – 62%
DFS – [...]

Fashion brands targeted

JCDecaux looks to target fashion brands having devised two new networks from its StreetTalk portfolio of phone box panels.
Each network enables advertisers to target up-market, image-conscious shoppers on the high street and close to fashion outlets.
The first network ‘London couture’ includes 100 StreetTalk boxes that JCDecaux has selected in proximity to high-end fashion outlets. e.g.

Harvey Nichols
Hugo [...]