Location Based Mobile Advertising – Where are we now?

McDonalds are the latest company to delve into location based mobile advertising, utilizing Nokia’s Navteq service.
McDonald’s participated in a pilot campaign in Finland achieving a 7% click-through rate, while also driving consumers in-store.
The campaign delivered location-relevant mobile ads to users of the Nokia Ovi Maps application when they were within a certain distance of a [...]

Marmite becomes first FMCG brand to use Facebook ad units

Marmite, claims it has become the first FMCG brand to allow users to sample a new product, via Facebook, using ad units.
The ads will give users the opportunity to trial the new Marmite product, and then click through to the new Marmite Cereal bars fan page.
Marmite entered the UK cereal bar category last November.
Facebook ad [...]

UK’s first Facebook sampling ad campaign

Italian car maker Fiat has launched the first UK Facebook sampling ad campaign, promoting its Punto Evo model.
The ads are targeted to 18-34 year olds in the UK, with some targeted specifically at car enthusiasts.
As part of the campaign, Fiat will be using sampling ads on Facebook and will be the first brand to use [...]

Is a shift in Ad revenue from web to mobiles on the way?

Google chief executive Eric Schmidt predicts that there will be a massive shift of adverting revenues from the fixed web to mobile platforms similar to that from print publications to the internet.
In a keynote speech from MWC Barcelona, he said, “the change would happen because mobile advertising could be more precisely targeted, making it more [...]

Mobile Advertising Index 2009

BuzzCity, has released its Global Mobile Advertising Index for 2009. The data, gathered over the year shows that mobile advertising grew 41% in 2009 compared to 2008 with a 300% growth seen in countries such as:

Turkey
Germany
Saudi Arabia
Mexico

The Global Mobile Advertising Index tracks activity across BuzzCity’s network including over 2000 publishers across the globe. [...]

Mobile Network Slogans – Which mobile network are they talking about?

A video from Brand Republic has shown that the multi-million pound brand investments by some Mobile Networks has served only to confuse many consumers.
View the video HERE

Brits increase amount of ad clicks

Nearly one third (31.6%) of the Internet users questioned clicked on Internet advertisements in 2009, compared with 28% of users in 2008, according to a new survey.

Research for Internet Advertising, a new Market Assessment from market intelligence provider Key Note, also reveals that while only 9.2% of users had responded to classified advertisements on [...]

Study shows: ‘Advertising in print is twice as effective as TV’

Print advertising is more than twice as effective as television advertising for large retailers, according to new data seen by The Times. Every £1 spent on print advertisements yields £5 in revenue, compared with £2.15 for television and £3.44 for online advertising, a study of 26 leading UK retailers found. The anonymous participants of the [...]

TV ad revenues to outperform other traditional media in 2010

TV advertising revenues will outperform other traditional media in 2010, according to predictions from media analysts Screen Digest.
A stabilisation of ad spend to -1.2 per cent on average is expected in Europe, according to the forecast.
But an advertising recovery remains elusive as, according to Screen Digest, a minimum GDP growth of two to three per [...]

UK Internet ad sector to grow in 2010

The internet ad sector is predicted to increase by 6.9% in 2010, compared with the decline for newspaper, magazine and TV advertising sectors according to a new report from Enders Analysis.
Enders Analysis predicts that while offline media will see less marked negative growth this year compared with 2009, the internet is set to remain the [...]