Asides

Touchscreen phones better Mobile Adverts

A survey by Quattro Wireless has found that Mobile users are more likely to click through on touchscreen ads. The survey included analysis of four billion ads served to mobile devices globally in the 2009.

It found that rich media ads on mobile sites and within apps led to high click-through rates and engagement, but that the device being used had a significant impact. Rates were highest on touchscreen devices, and tended to be higher than average on sites that had been optimised for WAP or when placed within an app.

The survey also found that animated ads are twice as effective as text ads, and that expanding ads also drives higher click-throughs.

Growth is also being driven by m-commerce through ad linking to iTunes and Amazon.com from entertainment and consumer electronics brands.

The average rank from the survey was 100 with the top response rates coming  from:

• Apple iPhone – index of 135
• Gaming Devices – index of 105

© 2009 fhios insights.