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Location Based Mobile Advertising – Where are we now?

By Andrew Horsfall ⋅ April 16, 2010 ⋅ Email This Post Email This Post ⋅ Print This Post Print This Post ⋅ Post a comment

McDonalds are the latest company to delve into location based mobile advertising, utilizing Nokia’s Navteq service.

McDonald’s participated in a pilot campaign in Finland achieving a 7% click-through rate, while also driving consumers in-store.

The campaign delivered location-relevant mobile ads to users of the Nokia Ovi Maps application when they were within a certain distance of a McDonalds. The ad campaign ran a promotional offer from the chain which resulted in a 7% click-through rate.

Consumers who clicked on the McDonald’s mobile ads viewed promotion details and received driving or walking directions to the nearest store location.

Of the users who clicked through, 39% selected the click-to-navigate option, which offered drive-to or walk-to navigation to the nearest McDonald’s location using Nokia’s Ovi Maps navigation.

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Discussion

3 comments for “Location Based Mobile Advertising – Where are we now?”

  1. Where does McDonald’s stand on applying it to Apple’s iPhone?

    Posted by Doerte | April 19, 2010, 2:29 pm

  2. Keep posting stuff like this i really like it

    Posted by technician book | April 22, 2010, 2:09 am

  3. Keep posting stuff like this i really like it

    Posted by Emily | June 3, 2010, 8:22 pm

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