latest news

Mobile Insights – User Interactions

A study, conducted by Yahoo!, has found that 84% of consumers simultaneously interact with two screens at once while a 25% of mobile users interact with mobile, TV and PCs at the same time. The research surveyed 2,004 UK mobile media users aged between 16 and 65.

Yahoo! claims its “APPetite study” highlights the need for the mobile internet experience to reflect that of a PC, in order for that experience to be considered useful.

The research found that marketers wishing to engage with users online have to consider the quality of their online presence on mobile, as 44% of mobile internet users who had a poor brand experience blamed the brand over the mobile network.

As mobile apps continue to be come more popular, the research showed that while apps were driving usage and boosted brand innovation, long-term mobile engagement depended on optimised mobile internet experiences.

OTOinsights Mobile UX webinar
OTOinsights have an array of experience in the mobile and technology sector,  conducting research and developing products and online solutions for leading mobile and technology organisations.

Using our experience and knowledge we have created a study called ‘mobile insights’. Key points include:

• details of research methodologies and techniques that can be used to understand the customer’s ‘informational landscape’
• explores how to make mobile applications not only ‘usable’ but also ‘engaging’ so that your customers want to use them time and time again.

If you would like to share in this piece of research than please join us on Thursday 15^th April at either:

4pm GMT (11am EST)

7pm GMT (2pm EST)

© 2010 fhios insights.