// you’re reading...

Asides

Marmite becomes first FMCG brand to use Facebook ad units

By Andrew Horsfall ⋅ February 19, 2010 ⋅ Email This Post Email This Post ⋅ Print This Post Print This Post ⋅ Post a comment

Marmite, claims it has become the first FMCG brand to allow users to sample a new product, via Facebook, using ad units.

The ads will give users the opportunity to trial the new Marmite product, and then click through to the new Marmite Cereal bars fan page.

Marmite entered the UK cereal bar category last November.

Facebook ad units launched last June and allows users to become a fan of a page or RSVP within the ad unit itself – like Facebook’s home page engagement ads.

Share and Enjoy:
  • LinkedIn
  • Twitter
  • Facebook
  • Digg
  • MySpace
  • Reddit
  • Technorati
  • RSS
  • Google Bookmarks
  • Yahoo! Bookmarks
  • Print
  • email
  • Share/Bookmark
Print This PostTags: ,

Discussion

No comments for “Marmite becomes first FMCG brand to use Facebook ad units”

Post a comment