Winners & Losers: Webinar discussing the customer experience among the top 8 travel sites

One to One Travel and the newly expanded OTOinsights have collaborated to present our latest customer experience research findings for eight international travel sites, including Expedia, Travelocity, Thomas Cook, Opodo and Lastminute.com. Our research focuses on booking processes, usability issues, design and branding.
TO ATTEND RSVP – marketing@fhios.com
Topics Covered
• Who is winning (and losing) bookings in [...]

One to One Interactive acquires fhios

Aquisition expands OTOInsights service offerings in Customer Experience Research
Thursday 18th February 2010 – A date that would have past many people by, except here at fhios where it has marked the beginning of something very special.
On Thursday, fhios merged with OTOinsights the research division of One to One interactive and by doing so joined one [...]

Marmite becomes first FMCG brand to use Facebook ad units

Marmite, claims it has become the first FMCG brand to allow users to sample a new product, via Facebook, using ad units.
The ads will give users the opportunity to trial the new Marmite product, and then click through to the new Marmite Cereal bars fan page.
Marmite entered the UK cereal bar category last November.
Facebook ad [...]

Safer driving with hands-free texting

Researchers at Clemson University’s Human Centered Computing Lab (HCCL) have developed a hands-free alternative to cell phone texting while driving.
The team at the Universities Human Centered Computing Division has created an application called VoiceTEXT that allows drivers to speak text messages and keep their eyes on the road at the same time.
VoiceTEXT works by connecting [...]

UK’s first Facebook sampling ad campaign

Italian car maker Fiat has launched the first UK Facebook sampling ad campaign, promoting its Punto Evo model.
The ads are targeted to 18-34 year olds in the UK, with some targeted specifically at car enthusiasts.
As part of the campaign, Fiat will be using sampling ads on Facebook and will be the first brand to use [...]

The ‘Intent’ Behind Mobile Internet Use

By Andrew Horsfall,
Marketing Assistant
at fhios.
A survey has shown that, Americans are spending an average of 2.7hrs on the mobile Internet – connecting socially, managing their personal finances, and even as a means for advocacy.
The research revealed:

91% of mobile phone users go online to socialize compared to only 79% of [...]

Grey ‘£’ goes Mobile

An international survey of 2000 seniors (aged 65 and over) was commissioned by telco Doro and conducted by Synovate, looking in to the attitudes and habits of senior usage of mobile phones and new consumer technologies.
The survey stated that seniors use their mobile phone mostly to make calls (73%) and secondly for text messages (37%).
The [...]

1 Bad call centre experience = 68% defection rate

A survey commissioned by Teleperformance has revealed that a single negative experience with a customer call centre is likely to cause 68% of the respondents to take their business elsewhere.
The survey conducted by YouGov, looked at over 1,000 US adult consumers, with the results also revealing that consumers expect excellent service in return for brand [...]

Is a shift in Ad revenue from web to mobiles on the way?

Google chief executive Eric Schmidt predicts that there will be a massive shift of adverting revenues from the fixed web to mobile platforms similar to that from print publications to the internet.
In a keynote speech from MWC Barcelona, he said, “the change would happen because mobile advertising could be more precisely targeted, making it more [...]

What type of smartphone user are you?

Latest research from T-Mobile has segmented smartphone users by how they use the technology.
The segmented groups are:
Insightseer: Someone who uses the internet on their smartphones to get travel information or to translate foreign text and make full use of augmented reality apps.
Supersumers; People who use price-comparison apps and barcode scanners to get the best deals.
Digivores: [...]