Archive for December, 2009
UK retailers maintain strong site availability and response times on Cyber Monday
Significant improvements in the reliability of top online retailers’ websites continued again this Monday, as shoppers descended on the internet for a £350 million Christmas shopping bonanza.
Of the thirteen in Keynote Systems‘ basket of top retailers, eight managed 100% site availability — Argos, Bhs, Debenhams, Hamleys, House of Fraser, Play, Selfridges and Tesco Direct. Amazon [...]
Nostalgic noughties: key themes of the past decade
Celebrities and nostalgia have summed up the past decade, according to research from ad agency McCann Erickson, reflecting the inspiration for some of the era’s most memorable moments in advertising.
While ‘terror’ and ‘debt‘ were singled out as significant words from the noughties, ‘celebrity’ was the word chosen most often by the 366 people surveyed.
This is [...]
Mobile entertainment ‘needs to finding the right revenue models’
According to a new research report from the analyst firm Berg Insight, the prospects for the mobile entertainment industry look bright for the coming decade. “All the prerequisites for the mobile phone to move beyond voice services on a large scale are finally in place, and the users are ready”, said [...]
Behavioural targeted the argument that wont lie down
Consumers are increasingly demanding a more personalized experience online, but how do you meet this demand without inviting a privacy backlash? Vincent Labey, Founder, Aedgency, argues that the industry needs to do more to educate consumers on behavioural targeting.
This month two surveys looking at consumer’s attitudes to the online marketplace revealed some surprising results – [...]
Top U.K. Retail Sites
Across the month of November, average weekly visits to online retail sites grew 35% in the UK compared to the typical shopping week from the prior two months. Of the top 5 online retailers as ranked by average weekly visits across the month of November, Play.com sites experienced the largest growth on the base period [...]
Customer reviews influence online shoppers
Online shoppers rely heavily on user-generated product reviews, with the number of such reviews accessed up 128% year on year, according to new research.
Online shopping: increasingly influenced by customer reviews says latest research
More than 24 million online customers’ reviews were accessed by consumers in the UK on so-called “Cyber Monday“, November 30, the unofficial start [...]
Continental gets in on the mobile surge
What’s the best way to reach frequent flyers on the go looking to spend money?
For Continental Airlines, the answer was mobile banner ads. Over the summer, Continental ran sent banner ads to the mobile phones of consumers with household incomes over $100,000 that had traveled in the last three months.
According to MediaPost, the campaign increased [...]
Mobile retail traffic surge on ‘Black Friday’
Confirming a holiday rush to the mobile internet by shoppers, Novarra, the Internet MobilityTM company, reported mobile phone web traffic to retailer and shopping info web sites on Black Friday increased twelve fold and more than doubled on Cyber Monday compared to before the holiday shopping season kick off. The results [...]
Twitter moving forward
By Andrew Horsfall,
Marketing Assistant
at fhios.
Twitter has turned its attention to mobile and is previewing a new mobile website in recognition of the growing number of third party apps available.
Many Twitter users access the microblogging service via one of a number of third party mobile apps including the likes of Twitterberry, Fring, Jtwitter, Mobio, Abiro [...]
