Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Asda – 61%
DFS – 57%
Argos [...]

What does 2010 hold for Retail?

What does the future hold for online shopping?
Here are the thoughts of Stephen Pratley, managing director at Shine Marketing:
1. Mobile
2009 will go down as the year that mobile ‘finally arrived’, but – as yet – it hasn’t really had a huge impact on the retail sector. Cheaper data deals and wider availability of cheap internet-ready [...]

User generated content to affect Christmas sales according to Brands

Brands are placing a higher emphasis on securing positive user generated content (UGC), in the run up to this year’s Christmas sales rush.
Research conducted by ciao, a Microsoft company, found that:

83% of companies regard user generated content (personal reviews, video footage, etc) as vital for improving their sales online
80% of companies believed that the outcome [...]

Briton sees a rise in consumers redeeming coupons via mobiles

Over 3 million consumers have used mobile coupons in the UK.
Junipor research have completed a mobile coupons consumer survey, which was conducted in October 2009. Gives detailed insight into consumers’ current usage of mobile coupons. It also gauges the future prospects for new interactive mobile marketing techniques such as coupon services and smart posters.
The survey [...]

How Science is aiding Advertising and Reserach – Eyetracking tv debut

By Andrew Horsfall,
Marketing Assistant
at fhios.
Last nights television made interesting viewing with a 10min piece on how neuroscience is aiding the advertising industry.
The Inside Out London show which aired Monday 23/11/09, featured Joanne Good as she finds out how advertisers are using science to sell consumers their brands.
In the show Joanne talks to eyetrackers and [...]

Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Argos – 59%
Nintendo Wii [...]

Point-of-purchase marketing

Research shows that at least 70% of brand choices are made in store
Now food and drink marketers are keen to convert shoppers into buyers at the point of purchase (POP).
Nowhere is this more evident than in supermarkets, where consumers’ focus on value has driven the trend for retailers to push their own-label products.
According to the [...]

Mobile makes its way into Marketing Budgets

95% of digital marketing budgets now include mobile
73% of marketers believe mobile will be the medium to see most growth over the next 5 years, according to a survey conducted by the Internet Advertising Bureau.
The survey, investigated the knowledge and understanding of mobile advertising, as well as general attitudes towards the medium.
The survey also revealed [...]

The Marketing Society celebrates 50th year by announcing ‘Golden Brands’ and ‘Marketing Heroes’

Members of The Marketing Society voted for those brands and personalities they considered to be the greatest from a shortlist of 50 Golden Brands and 50 Marketing Heroes.
Golden Brands
The Biggest Breakthrough
Mini
The Brand I Would Most Like to Manage
Tesco
The Brand that Changed Our Lives Most
Microsoft
The Most Successful Brand in the Next 50 Years
Google
The Brand Most Loved [...]

Online Survey Highlights UK’s favourite Websites

By Andrew Horsfall,
Marketing Assistant
at fhios.
A survey carried out over the summer has revealed the nations top websites. GfK NOP’s Connected Life survey was conducted online interviewing 1,996 UK internet users, aged 16+, with quotas set by gender, age, region and frequency of internet access, to balance out any potential bias from frequent internet users.
The online [...]