The web’s most connected brands

A new survey that aims to look beyond how trusted or how big companies are to rate how well they connect with their customers online.
Brands are measured on 65 different criteria to come up with a ‘connectedness’ score out of a possible 10 points.
The Connected Brands Index measurement has been developed by iCrossing. It looks [...]

Touchscreen phones better Mobile Adverts

A survey by Quattro Wireless has found that Mobile users are more likely to click through on touchscreen ads. The survey included analysis of four billion ads served to mobile devices globally in the 2009.
It found that rich media ads on mobile sites and within apps led to high click-through rates and engagement, but that [...]

Pushy Brands in danger of alienating Young

By Andrew Horsfall,
Marketing Assistant
at fhios.
Young people are on the verge of abandoning social networking sites due to the commercialism of the websites.
Young people welcome the presence of brands on social networking sites but over half say they will stop using a network if it becomes too commercialised.
A survey carries out by Webtrends showed:

85% of people [...]

Consumer reaction to behavioural targeting

By Andrew Horsfall,
Marketing Assistant
at fhios.
Recent research shows that 81% of users do not know that they have the right to opt out from behavioural targeting.
The survey of more than 1,000 internet users was carried out by the Internet Advertising Bureau (IAB) and business law firm Olswang.
The survey also found that almost 66% of UK internet [...]

Customers reluctant to provide social media info

A recently released study of Internet users supports the concept of building profiles of prospective customers progressively – that is, only asking a few, general questions when prospects first register on vendor web sites and then asking additional, deeper questions as the relationship develops. Market2Lead, a provider of marketing automation software [...]

Research shows growing Importance of Online Reviews to Purchase Decisions

By Andrew Horsfall,
Marketing Assistant
at fhios.
Two research surveys carried out by PR agency Weber Shadwick and brand communications agency Brand Reputations have highlighted the importance of online reviews to UK consumers when making purchasing decisions.
Weber Shandwick surveyed 1,021 UK consumers, found that:

26% cited online advocacy as having the most influence on [...]

The Impact of Social Networks on Advertising

By Andrew Horsfall,
Marketing Assistant
at fhios.
A study has revealed that shoppers are more likely to be swayed by adverts when they are already shopping than at any other time.
The study found that online shoppers were more responsive to adverts on social networking sites than on traditional web portals.
Findings from eBay Advertising’s second survey of European [...]

Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Money Supermarket – 62%
DFS – [...]

Labour has a lot to Learn about SEO from Conservatives

The Labour Party is failing to reach voters via search engines on key political issues compared to their rivals, according to new research.
Search marketing agency Tamar looked at fifteen specific policy areas of interest to voters and examined how effectively the political parties have optimised content on their own websites [...]

Webinar: “Usagility: Agile Usability for rapid development”

Event Details
At fhios we are aware that the current economic climate has put pressure on budgets and schedules.  At the same time, providing truly engaging web experiences is even more critical for competitive advantage. A method that fhios has been using to overcome these very important business challenges is ‘Agile’ usability testing.
The webinar will take [...]