News to make you appy!

A report by wireless market research firm Wireless Expertise has shown that the number of smartphones sold worldwide each year is expected to increase by about 28%-30% from around 165m in 2009 to 423m in 2013.
The report also concluded that the global mobile app market, including games, is predicted to be worth $16.6bn in 2013, [...]

iPhone is coolest brand 2009

CoolBrands have released its annual barometer of the nation’s coolest brands, naming iPhone top and replacing the three year rain of Aston Martin.
The shortlist for the survey is compiled by 2,500 voters with the final twenty voted on by a panel.
This year sees Apple as a dominant force with iPhone top of the coolest brands [...]

Weekly Adwatch Figures

Here are the latest Adwatch figures from Marketing the exclusive weekly survey that asks 1000 adults which recent TV ads they recall seeing.  This week sees a rise in the top 10 of 99% on last weeks figures.

Tesco – 68%
Go Compare – 64%
Aviva – 62%
BT Broadband – 58%
DfT Drug Driving – 58%
Sainsburys – 57%
Asda – [...]

Louis Vuitton lose out to Google

Louis Vuitton have been rejected in its claim against Google, the luxury fashion house had claimed that Google had infringed its copyright.
The case which had been originally brought in France, was rejected by a European Court of Justice, who ruled that Google had not infringed upon trademark rights.
The starting point of the action was a [...]

So who is interested in some ‘Outdoor’ activity?

By Andrew Horsfall,
Marketing Assistant
at fhios.
These are worrying times for those associated with the outdoor media industry as revenue dropped by 25% year on year in Q2 with revenue standing at £180m.
There was however a contrast in fortunes as the decline in total UK ad spend across media was 17.3%, which wasn’t as steep as [...]

Advertisers look set to increase online spend

An on-line advertising survey claims advertisers will increase spend by over 70% on on-line display advertising over the next year.
The research questioned more than 600 digital marketers, including 250 advertisers and agencies involved with media planning and buying. The researched revealed that almost 2/3 of advertisers use demographic targeting for increasing effectiveness, and showed a 15% rise [...]

Mobile apps ‘reach the audiences other media can’t’

Mobile apps store GetJar reports that 65% of consumers downloading applications belong to the prized 18-34 year old male demographic. One-in-three GetJar users are downloading mobile apps every day. Eight-out-of-ten have recommended a mobile app to a friend and a further eight-out of-ten continue to consciously download apps that contain [...]

Businesses don’t measure website traffic

43% of UK companies admit that they have no quantifiable method of measuring whether their website is effective, according to research released today Fasthosts Internet. For 3-4 years, a huge number of businesses have no numerical grasp on how well their website is performing, or whether it is leading to sales.  [...]

Marketers expect to increase investment in mobile this year

37% of marketers claimed mobile marketing would be an area of investment according to research from organisers of this year’s ad:tech London 2009. Earlier this year ABI Research estimated that, as new platforms for ad-supported mobile search, video and gaming content services arrive, mobile marketing will grow to over [...]

Americans boost UK news sites

New data has shown that US visitors accounted for 54% of the traffic growth for UK news websites in 2009.
The data from Hitwise found that American households earning over $150,000 are more likely to visit British news websites and that American households earning less than $30,000 are the second most likely.
Hitwise found that during August [...]