Digital vs. Traditional where do advertisers invest?

By Andrew Horsfall,
Marketing Assistant
at fhios.
With advertising revenue down and budgets slashed, businesses are wondering where to get the best ROI. Through this another debate has started as to which medium to use and represents the best ROI for stakeholders.
There has been two reports recently with differing views; the first claims that traditional TV advertising has [...]

Monetising Social Media with YouTube and Facebook

By Andrew Horsfall,
Marketing Assistant
at fhios.
Following in the footsteps of 1-8000-flowers.com others are beginning to harness the revenue generation aspect of social media.
The latest examples come from the music industry, and are a surprise as the industry has struggled to grips with technology and finding a way to create revenue streams from this medium.
Since [...]

OFT to take a good look at marketing practices

By Andrew Horsfall,
Marketing Assistant
at fhios.
Following recent controversy over targeted online advertising a market research study looking into the impact on consumers of misleading advertising and pricing of goods and services, will be undertaken by the OFT (Office of Fair Trading).
OFT market studies are carried out under section 5 of the Enterprise  Act 2002 (EA02) which [...]

This week’s Adwatch figures

Weekly survey by Adwatch from Marketing that asks 100 adults which recent TV ads they recall seeing.

Money Supermarket – 63%
Asda – 59%
Magners Pear Cider – 58%
L’Oreal Excellence Crème – 50%
McDonalds – 47%
Morrisons – 43%
Tesco – 42%
Argos – 41%
Dannone Actimel – 39%
Hellman’s – 36%

This week sees a drop of 39% in the recall of the top [...]

Read all about it: is the e-reader publishing’s saviour?

By Jonathan Outlaw,
Business Development Executive
at fhios.
As display advertising dwindles and newspapers agonise over charging for content that was previously free, do portable reading devices offer a glimmer of hope? James Bromley, managing director of Mail Online, believes so: “E-readers are set to bring digitally delivered news closer to the experience consumers are used to paying [...]

Fuel for the Behaviourial Targeting Fire

A new ad network combining social, behavioural, contextual, geographical and search data has been launched by developers behind Yahoo!’s behavioural targeting technology.
The hybrid network, named Rocket Fuel, claims to reach 40 million people and serve 100 million ads per month.
According to reports Microsoft, Dell, Nike and American Express have already tested the network which promises to [...]

The top debate in the News today: to charge or not to charge?

By Jonathan Outlaw,
Business Development Executive
at fhios.
As newspaper groups announce alarming losses, publishers are under increasing pressure to make their digital offerings pay without alienating their vast online audiences.
The internet has transformed the way readers engage with news. By migrating online, newspaper publishers have been able to exploit the dynamics of the web, building new audiences [...]

The McDonalds equation: Workforce over 60 = Increased profits

McDonald’s restaurants with staff predominantly aged over 60 are more profitable, these are the findings from McDonald’s themselves.
They also claimed there is a 20% increase in customer satisfaction in restaurants which have staff aged above 60.
The research was carried out by Lancaster University Management School, which analysed 400 McDonald’s restaurants. The findings were attributed [...]

The past weeks most recalled Adverts

This weeks figures of the ten most recalled adverts by Adwatch from Marketing

Churchill Home Insurance – 73%
Money Supermarket – 67%
Sky – 61%
Aldi – 55%
McDonalds – 48%
Cancer Research UK – 44%
Vanish Oxi Action – 43%
Morrisions – 43%
Vauxhall Corsa – 42%
Aviva – 41%
Breathe Right – 41%

Unsurprisingly there was a drop in this week’s figures after last week’s [...]

E-commerce comes to Facebook

By Andrew Horsfall,
Marketing Assistant
at fhios.
1-800-Flowers.com have developed a Facebook App which will make the retailer one of the first to build a complete e-commerce website within Facebook.
The fan page store allows users to order flowers and gifts from the retailer while still being logged on to Facebook.
The store accepts payment by credit card, and 1-800-Flowers.com [...]