Online shoppers get stuck in the aisles!

A recent study has scored online retailers based on the strength and weakness of their shopping baskets. The study revealed that most chains scored a failing grade with their checkout systems.
For retailers the results are more than disappointing, especially with consumers still budgeting their income, a failure to clinch sales due to complicated checkout systems [...]

NPD Vrs Nostalgia

With a recent surge in companies re-launching old products and switching to nostalgic packaging, is there a case that a war has broken out between Nostalgia and NPD?
The recent success of Cadburys with their re-launch of Wispa was an early indication of how brands are reviving old products to tap into the consumers need for [...]

Is it really the end of printed media?

Vibe the American music and entertainment magazine, set-up by record producer Quincy Jones will be closing for good. Although Jones is in the process of buying the magazine back to keep the online side going.
The magazine which reduced its frequency to 10 issues per year also had to cut its paid circulation by a quarter.
Jones later [...]

Can mobile TV help increase brand awareness and recognition?

While being in its infancy, expenditure on mobile advertising in the UK exceeded market expectations in 2008. In that period of time the market managed to doubled in size on a like for like basis. Showing that an increase in mobile TV offerings and brand placement could pay dividends for those who get it right.
Recently [...]

Consumers love multi-channel shopping but this doesn’t guarantee loyalty

By Jonathan Outlaw,
Business Development Executive
at fhios.
Almost half of shoppers switch retailers as they move between channels, according to research conducted by IBM. Not surprisingly, price is their primary motivator, followed by convenience and product availability.
IBM surveyed nearly 4,300 consumers in the US and the UK to find out what channel combinations they prefer, what motivates [...]

This week’s Consumer Advert Recall

This weeks figures for the most recalled recent adverts reported by Adwatch from Marketing.

T-Mobile – 52%
Danone Activia – 51%
McDonalds – 47%
British Army – 45%
Vanish Oxi Action – 43%
Sainsbury’s – 42%
Asda – 41%
KFC – 40%
Aldi – 39%
Fosters – 39%

This week sees another complete change in the top ten, Asda last weeks top with 62% falls to [...]

Specsavers blur the lines between retail channels

Specsavers has been working hard to blur the lines between different retail channels. “We see the website working really hard with the overall retail experience,” says its director of e-commerce, Mark Trustum. “We’ve been showcasing the whole Specsavers frame catalogue online now for several years. The next logical step was to enable customers to virtually [...]

New Look up 156%

The fashion retailer’s annual report provides substantial information on the success of its online operations, with visitor numbers up by 156% on a year ago to an average of nearly one million a week.
Significant investment in the development of a multi channel strategy is now set to follow, with its new ATG-powered website due to [...]

Halfords’ Multi-Channel up 90%

In its preliminary results for the year to 3 April 2009, Halfords has reported little change in its profit before tax, up 2.4% at £92.4m, or its overall revenues, down 0.3% at £794.7m.
In its multi-channel operations, however, the retailer has reported a revenue increase of 90% driven primarily by the introduction of its Reserve & [...]

Nokia tops poll of European consumers

Research carried out by Frost & Sullivan shows that Nokia is the number one choice for mobile navigation over other leading handset manufacturers with European consumers.
Surveys were taken in Belgium, France, Germany, Italy, Netherlands, Russia, Spain, and United Kingdom.
The study found 62% of the non-owners of a navigation system in Europe consider Nokia as the [...]