Archive for June, 2009
Online trust in a downturn
Anneli Olsen, MSc. MSc.,
Research Consultant at fhios.
In the current times with both economic and political turmoil the trust of the consumer shifts from the conventional experts towards a more peer based system. In such financial climates, each decision that can have an influence on the economy of the person, i.e. purchases of financial as well [...]
Online retailing market to grow 13.3% to £20.9bn in 2009
Online retail sales will reach £31.2bn in 2013 accounting for 10% of all retail sales. Although total retail sales are expected to contract by 0.6% this year, the UK online retailing market will grow by £2.4bn (13.3%) to £20.9bn, according to UK e-Retail 2009, a new report from Verdict Research. And, by 2013, the market [...]
Consumers happy to give retailers their email address — if asked!
A new poll shows 57% of British consumers would be prepared to include their email address when placing an order through a catalogue and more than 43% would do the same when placing an order in response to direct mail — but marketers are missing a trick as only 10% have ever been asked to [...]
Digital consumers have stronger relationships with brands
New research suggests that digital consumers have around 15% stronger relationships with brands than non-digital consumers. There are also major differences across sectors with airline brands reaching 93% stronger relationships than offline counterparts. Source Marketingweek 4 June 2009
Consumers vote M&S ‘Most Trusted Company’
During the difficult economic climate where trust is a major factor in consumer decision making, Marks & Spencer has been voted the most reputable company according to a study of the top 140 listed companies. Despite a drop of 37.5% in profits, it was voted number one by a panel of over 5,000 British consumers, [...]
New interaction paradigms
By Dr. Alex Dewitt,
Senior Research Consultant
at fhios.
Microsoft has recently unveiled its ‘Project Natal’ – a controller-less system for the Xbox 360. The concept is based on advanced technology with creates a 3D map of objects in front of a camera. Human tracking algorithms are then able to interpret the movements of points on this map. [...]
