Getting Closer to Consumers through Mobile Marketing

By Jonathan Outlaw,
Business Development Executive
at fhios.

Imagine this scenario: I’m on the way to a friend’s house and he asks me to pick up a pizza on the way so I use my mobile phone to search for the nearest take away. I click on a link that sends a map to my phone, along [...]

Examining the order effect of website navigation menus with eye tracking

By Dr. Alex Dewitt,
Senior Research Consultant
at fhios.

Abstract
Eye tracking data for 147 participants in usability studies was analysed as they used a total of 15 separate website navigation menus to complete key user tasks. The hypotheses were that a) the psychological phenomenon of the ‘order effect’ would manifest in that items at either end of [...]

Social Networks in business: Help or hinder?

By Dr. Alex Dewitt,
Senior Research Consultant
at fhios.
According to a recent article[1] the use of Facebook at work is wreaking financial havoc on the UK economy, at an estimated cost of £130 million per day, or £47.5 billion/year.
Looking at some of the other news stories which cite pressure on the economy – which seem to be [...]