Neuromarketing: Be inside the modern consumer’s mind

By Dr. Martin Hicks and
Jeremy Wyatt, lead
research consultants at fhios.
What does the all-elusive 21st century consumer really respond to? And how can neuroscience lend marketers some big ideas?
Electroencephalography (EEG) is a non-invasive method of measuring electrical activity in the brain and offers excellent temporal resolution, allowing the measurement of activity the moment a stimulus [...]