research
Insight into Mobile Usage in the UK
A report by mobile phone operator Orange has looked into the usage patterns of its customers to provide insight into consumer habits and behaviours in the digital world.
Findings reveal that whilst the consumption of mobile data continues to increase, there are interesting differences between men and women on what they use their handsets for.
Nearly 2 [...]
Is the rise of the Internet the downfall of TV?
For the first time, the internet has surpassed TV as the “most essential” medium.
According to a series of studies from Arbitron and Edison, which have been conducted since 1998 on topics relating to the internet and new media.
The participants were asked to choose between never watching TV again or never accessing the internet again. The [...]
“Usagility: Agile Usability for rapid development”
Last year to mark ‘World Usability Day’ Dr Martin Hicks and Erdinez Hassan presented a webinar offering guidelines on how to get the most from agile usability and the pitfalls you should avoid.
In this video Dr Martin Hicks and Erdinez Hassan explain how the current economic climate has put pressure on budgets and schedules. Plus [...]
Understanding Consumer Emotions to Deliver a Better Customer Experience – Neuromarketing Seminar
OTOinsights and fhios, we would like to invite you to the following free event hosted by Jeremi Karnell, Dr. Philip Rhodes and Dan Berlin.
Event Details
Date: 29th March 2010
Time: 13:30 – 16:30
Venue: The Design Council, Covent Garden, London (MAP)
Registration
To register for this free event please visit our registration page
We recommend that you register as soon as [...]
The ‘Intent’ Behind Mobile Internet Use
By Andrew Horsfall,
Marketing Assistant
at fhios.
A survey has shown that, Americans are spending an average of 2.7hrs on the mobile Internet – connecting socially, managing their personal finances, and even as a means for advocacy.
The research revealed:
91% of mobile phone users go online to socialize compared to only 79% of [...]
Grey ‘£’ goes Mobile
An international survey of 2000 seniors (aged 65 and over) was commissioned by telco Doro and conducted by Synovate, looking in to the attitudes and habits of senior usage of mobile phones and new consumer technologies.
The survey stated that seniors use their mobile phone mostly to make calls (73%) and secondly for text messages (37%).
The [...]
Mobile Application Review – British Met Office
Gurvinder Sandhu takes a look at the British Met Office app on the iPhone.
Following the harsh weather this winter, fhios research consultant Gurvinder Sandhu thought it helpful to review an app that may prove very useful in the upcoming weeks with more snow predicted to fall across the UK.
In this article Gurvinder takes a look [...]
fhios mobile handset review – Motorola DEXT
By Dr. Alex Dewitt,
Senior Research Consultant
at fhios.
By Dr. Martin Hicks,
Senior Research Consultant
at fhios.
The Motorola DEXT phone looks stylish, but is fairly large considering its 3.1 inch screen size. The QWERTY keyboard slide is smooth and solid. However, with the keyboard popped out, the power button is difficult to reach so it’s awkward to turn the [...]
Mobile Application Review – BBC News
By Martin Rosenmejer,
User Experience Research Consultant
at fhios.
What is it?
BBC News
Purpose
Provides updated news from BBC.
Download?
Free from Android Market app store.
Overview
The BBC News app is a very popular app to Android and has received good reviews.
So what does it do?
Figure 1: Home screen with the BBC News icon.
The BBC News app displays one heading, [...]
Mobile Application Review – Google Finance
By Martin Rosenmejer,
User Experience Research Consultant
at fhios.
What is it?
Google Finance application for Android.
Purpose
Provides updated stock information and financial news from a portfolio selected created by the user.
Download?
Free. Downloaded from the Android Market app store.
Overview
The Google Finance app because it is very popular among Android users.
So what does it do?
The Finance [...]
