fhios’ Top Tips For Multi-Channel

By Andrew Horsfall,
Marketing Assistant
at fhios.
At fhios we know that multi-channel retailing provides an opportunity to not only steal a march on the competition, but research shows that multi-channel customers are more profitable than other customers. Having multiple channels should also help you to attract those customers.
Here are fhios‘ 13 top tips to help capture the [...]

The Impact of Social Networks on Advertising

By Andrew Horsfall,
Marketing Assistant
at fhios.
A study has revealed that shoppers are more likely to be swayed by adverts when they are already shopping than at any other time.
The study found that online shoppers were more responsive to adverts on social networking sites than on traditional web portals.
Findings from eBay Advertising’s second survey of European [...]

Editors release album through Google Street View

The band Editors have hi-jacked Google Street View, embedding images and tracks to promote their latest album.

Accessing Street View through the band’s website takes users on a treasure hunt through London, where they must hunt for icons that stream singles from the album.
Clicking on an icon loads a 360 degree picture of [...]

E-commerce comes to Facebook

By Andrew Horsfall,
Marketing Assistant
at fhios.
1-800-Flowers.com have developed a Facebook App which will make the retailer one of the first to build a complete e-commerce website within Facebook.
The fan page store allows users to order flowers and gifts from the retailer while still being logged on to Facebook.
The store accepts payment by credit card, and 1-800-Flowers.com [...]

Is learning better or worse when enabled by Online Learning Environments (OLEs)?

by Gurvinder Sandhu, BSc. (Hons), Research consultant at fhios.
fhios thrives by ensuring that online environments such as sites, intranets etc are useful, accessible, usable and engaging. The main technique to providing recommendations is to understand how individuals engage with these sites, and to determine who and why they use them and also any limitations that [...]