Winners and Losers: Customer Experience among the top 8 travel sites

With 1 in 4 people looking to spend less on their travel by as much as 50% this year, travelers are flocking online to find the best deals. More than ever, it’s imperative that travel companies capture the growing online bookings market by providing an optimum online customer experience.
At One to One [...]

Insight into Mobile Usage in the UK

A report by mobile phone operator Orange has looked into the usage patterns of its customers to provide insight into consumer habits and behaviours in the digital world.

Findings reveal that whilst the consumption of mobile data continues to increase, there are interesting differences between men and women on what they use their handsets for.

Nearly 2 [...]

Is the rise of the Internet the downfall of TV?

For the first time, the internet has surpassed TV as the “most essential” medium.
According to a series of studies from Arbitron and Edison, which have been conducted since 1998 on topics relating to the internet and new media.
The participants were asked to choose between never watching TV again or never accessing the internet again. The [...]

£5.65 billion per year lost to poor web experiences

Consumers are abandoning online transactions due to poorly performing websites, according to recent research by Hostway and Zeus Technology retailers could possible be losing up to £5.65 billion per year in lost sales.
The survey of 2,033 consumers highlighted that on average consumers abandoned 5.5 online transactions per person over the last 12 months. With [...]

“Usagility: Agile Usability for rapid development”

Last year to mark ‘World Usability Day’ Dr Martin Hicks and Erdinez Hassan presented a webinar offering guidelines on how to get the most from agile usability and the pitfalls you should avoid.
In this video Dr Martin Hicks and Erdinez Hassan explain how the current economic climate has put pressure on budgets and schedules. Plus [...]

OTOinsights presents: “Winners & Losers” -The Top 8 Travel Websites

One to One Travel and the newly expanded OTOinsights present their webinar “Winners & Losers” – The Top 8 Travel Websites.This presentation showcases our latest customer experience research findings for eight international travel sites, focusing on the booking processes, usability issues, design and branding.
View what best practices can be gleaned from [...]

Is this how the movie industry can fight against the online pirates?

With the government and the music industry dead in the water with effective ideas to stop illegal downloading the film industry has remained relatively quiet on the subject and not jumped on the bandwagon of restricted broadband access.
Most in the film industry would be worried by the upsurge in illegal downloading and file sharing added [...]

UK Broadband satisfaction study

A study has revealed how satisfied customers in the UK are with their broadband service.
The study was based on over 180,000 unique satisfaction ratings.
Nationally the average figure for broadband satisfaction was 57%, with 14% saying they were dissatisfied.
RESULTS
1.       North West -60 -13
2.       North East – 58 – 14
3.       West Midlands – 58 – 13
4.       London [...]

Understanding Consumer Emotions to Deliver a Better Customer Experience – Neuromarketing Seminar

OTOinsights and fhios, we would like to invite you to the following free event hosted by Jeremi Karnell, Dr. Philip Rhodes and Dan Berlin.
Event Details
Date: 29th March 2010
Time: 13:30 – 16:30
Venue: The Design Council, Covent Garden, London (MAP)
Registration
To register for this free event please visit our registration page

We recommend that you register as soon as [...]

OTOinsights Laptop review – Packard Bell netbook – KAV 60

Dr. Alex Dewitt  takes a look at the Packard Bell netbook – KAV 60.
Offering his thoughts and insight as a user experience consultant on the user experience of the laptop.
Delivering a unique view of  how the end user will perceive the netbook.

By Dr. Alex Dewitt,
Senior Research Consultant
at OTOinsights

The latest netbook offering from Packard Bell boasts [...]