Marmite becomes first FMCG brand to use Facebook ad units

Marmite, claims it has become the first FMCG brand to allow users to sample a new product, via Facebook, using ad units.
The ads will give users the opportunity to trial the new Marmite product, and then click through to the new Marmite Cereal bars fan page.
Marmite entered the UK cereal bar category last November.
Facebook ad [...]

UK’s first Facebook sampling ad campaign

Italian car maker Fiat has launched the first UK Facebook sampling ad campaign, promoting its Punto Evo model.
The ads are targeted to 18-34 year olds in the UK, with some targeted specifically at car enthusiasts.
As part of the campaign, Fiat will be using sampling ads on Facebook and will be the first brand to use [...]

How can Facebook cater for its wide segmentation

By Dan Marley
Senior Research Consultant
at fhios.
Facebook may be a phenomenon but it’s by no means perfect!
The first thing that should be noted is that Facebook was originally opened for students and therefore designed for students. However, as the website was opened to the public a few years ago the breadth of its users has [...]

‘World’s first’ virtual farmers market launches

The world’s first interactive 3D farmers market has launched to capitalise on the growth of the online grocery sector.
Virtual Farmers Market combines a 3D world with a traditional online retail website in an attempt to improve user experience. The site has been created by digital agency, Digital Presence.
VFM gives consumers a virtual take on the [...]

Twitter moving forward

By Andrew Horsfall,
Marketing Assistant
at fhios.
Twitter has turned its attention to mobile and is previewing a new mobile website in recognition of the growing number of third party apps available.
Many Twitter users access the microblogging service via one of a number of third party mobile apps including the likes of Twitterberry, Fring, Jtwitter, Mobio, Abiro [...]

Online Survey Highlights UK’s favourite Websites

By Andrew Horsfall,
Marketing Assistant
at fhios.
A survey carried out over the summer has revealed the nations top websites. GfK NOP’s Connected Life survey was conducted online interviewing 1,996 UK internet users, aged 16+, with quotas set by gender, age, region and frequency of internet access, to balance out any potential bias from frequent internet users.
The online [...]

Are you too old for Social Media?

The average ages of the top social media sites are shifting and converging, with LinkedIn users the oldest, while MySpace users are the youngest, according to research.

According to a Pew Internet report, Twitter is now the second-youngest of the top four social networking sites.

MySpace: median age is 26
Twitter: median age [...]

The web’s most connected brands

A new survey that aims to look beyond how trusted or how big companies are to rate how well they connect with their customers online.
Brands are measured on 65 different criteria to come up with a ‘connectedness’ score out of a possible 10 points.
The Connected Brands Index measurement has been developed by iCrossing. It looks [...]

Pushy Brands in danger of alienating Young

By Andrew Horsfall,
Marketing Assistant
at fhios.
Young people are on the verge of abandoning social networking sites due to the commercialism of the websites.
Young people welcome the presence of brands on social networking sites but over half say they will stop using a network if it becomes too commercialised.
A survey carries out by Webtrends showed:

85% of people [...]

Customers reluctant to provide social media info

A recently released study of Internet users supports the concept of building profiles of prospective customers progressively – that is, only asking a few, general questions when prospects first register on vendor web sites and then asking additional, deeper questions as the relationship develops. Market2Lead, a provider of marketing automation software [...]