Location Based Mobile Advertising – Where are we now?

McDonalds are the latest company to delve into location based mobile advertising, utilizing Nokia’s Navteq service.
McDonald’s participated in a pilot campaign in Finland achieving a 7% click-through rate, while also driving consumers in-store.
The campaign delivered location-relevant mobile ads to users of the Nokia Ovi Maps application when they were within a certain distance of a [...]

Give consumers the mobile phone experience they want!

Heres what Econultancy had to say about consumer needs in relation to their mobile phone experience in the blog article – What do consumers want in a mobile phone experience?
If these are problems or thoughts you have had in relation to your mobile phone offering, why not join OTOinsights for our webinar – The UX [...]

The Growing prominence of the Mobile Phone Markets

There have been a raft of new surveys and research which indicate that the mobile phone, web and app markets are on the verge of becoming the dominant medium for consumption by consumers.

A survey by mobile retailer Purple Gossip has revealed that mobile phones are more important to UK consumers than laptops and iPods and [...]

Mobile Insights – User Interactions

A study, conducted by Yahoo!, has found that 84% of consumers simultaneously interact with two screens at once while a 25% of mobile users interact with mobile, TV and PCs at the same time. The research surveyed 2,004 UK mobile media users aged between 16 and 65.

Yahoo! claims its “APPetite study” highlights the need for [...]

Insight into Mobile Usage in the UK

A report by mobile phone operator Orange has looked into the usage patterns of its customers to provide insight into consumer habits and behaviours in the digital world.

Findings reveal that whilst the consumption of mobile data continues to increase, there are interesting differences between men and women on what they use their handsets for.

Nearly 2 [...]

Mobile Application Review – British Met Office

Gurvinder Sandhu takes a look at the British Met Office app on the iPhone.
Following the harsh weather this winter, fhios research consultant Gurvinder Sandhu thought it helpful to review an app that may prove very useful in the upcoming weeks with more snow predicted to fall across the UK.
In this article Gurvinder takes a look [...]

fhios mobile handset review – Motorola DEXT

By Dr. Alex Dewitt,
Senior Research Consultant
at fhios.

By Dr. Martin Hicks,
Senior Research Consultant
at fhios.

The Motorola DEXT phone looks stylish, but is fairly large considering its 3.1 inch  screen size. The QWERTY keyboard slide is smooth and solid. However, with the keyboard popped out, the power button is difficult to reach so it’s awkward to turn the [...]

Mobile Application Review – BBC News

By Martin Rosenmejer,
User Experience Research Consultant
at fhios.

What is it?
BBC News
Purpose
Provides updated news from BBC.

Download?
Free from Android Market app store.

Overview
The BBC News app is a very popular app to Android and has received good reviews.

So what does it do?

Figure 1: Home screen with the BBC News icon.
The BBC News app displays one heading, [...]

Mobile advertising on the up!

Data gathered by BuzzCity over the year shows that mobile advertising grew by 41% in 2009 compared to 2008 with some countries seeing growth of 300% or more such as:

Turkey
Germany
Saudi Arabia
Mexico

Indonesia, India, USA and South Africa continue to dominate with 33 countries now delivering monthly traffic exceeding 10 million impressions.
The top five most [...]

fhios mobile handset review – HTC Touch2

By Jenefer Yeung
Senior User Experience Consultant
at fhios.

As a touchscreen phone the HTC Touch2 has kept physical keys to clearly indicate:

‘Call’ (fig. 1)
‘End call’ (fig. 2)
‘Power on’ (fig. 1)
‘Power off’ (fig. 2)

This is particularly helpful to those who are less familiar with using a touchscreen phone and helps them to visually [...]