What does publishing do now? – Building Online Communities

It’s really not the greatest of times to be working with or associated with the printed press. With falling readership, and the subsequent fall in advertising revenues coupled with the emergence of online channels; the question on most people’s minds is what to do next?
The news worsens with a study by the Pew Research [...]

Neuromarketing at the Movies

The most irritating ads of 2009

Which commercials irritated you most in the past year?

Rank
Brand
Agency
%

1
Gocompare.com
In-house
56

2=
Cash4Gold
Brian Buckley, Hungry Man Productions
46

2=
Glade Touch ‘n’ Fresh
Draftfcb Argentina
46

4
Swiftcover
MWO
40

5
Confused.com
In-house
38

6
118 247
Rapier
34

7=
Churchill
WCRS
32

7=
Webuyanycar.com
In-house
32

9=
Nintendo
Karmarama
25

9=
Country Life
Grey London
25

11
McDonald’s
Leo Burnett
24

12
Kingsmill
M&C Saatchi
22

13
BT
Abbott Mead Vickers BBDO
21

14
Gillette
BBDO New York
20

15=
T-Mobile
Saatchi & Saatchi
18

15=
Peugeot
Euro RSCG London
18

15=
Dolmio
Proximity London
18

18
Orange (Monkey)
Fallon London
15

19=
Greggs
Propaganda
14

19=
Tesco
The Red Brick Road
14

21
Holland & Barrett
WCRS
13

22
Pampers
Saatchi & Saatchi
11

Disney to launch online alternative to Blu-Ray and DVD

By Andrew Horsfall,
Marketing Assistant
at fhios.
Disney has unveiled plans for its online storage service, called ‘Keychest’, that will give users access to the studio’s movies and TV shows online, offering an alternative to DVDs and Blu-rays.
Using Keychest, consumers would purchase access rights to a film or TV show, rather than have physical ownership of material [...]

Marie Claire strikes MSN content partnership

Marie Claire’s editorial content is to appear for the first time on Microsoft’s portal MSN as part of a new partnership agreement.

Content from IPC’s upmarket women’s glossy magazine website will feature in MSN’s Life and Style channel over the next few months. Marie Claire-branded sections will include beauty, fashion and news.
Visitors will also find Marie [...]

Digital comics go live on PSP

Sony’s Digital comics service has gone live on the PSP in both the US and Europe.
The service offers over 550 comics to download, from publishers such as Marvel, iVerse Media, IDW Publishing, Disney and 2000AD.
As well as a handful of free samples, prices range from GBP 1.19 / 99 cents and upwards, with content promised [...]

How Publishing is going Mobile

By Andrew Horsfall,
Marketing Assistant
at fhios.
With content currently being provided free online and free newspapers closing there is a crisis affecting the publishing sector, with many asking the question – just how are publishers going to recover from significant losses and reductions in advertising revenue?
One possible answer to that question has been proposed by Rupert [...]

The End of the TV Drama the beginning of the TV Spin-Off

By Andrew Horsfall,
Marketing Assistant
at fhios.
The doom and gloom mongers are predicting the end of TV as a mainstream media channel are they right?
With the proliferation of viewers and more choice over where and when we consume our media, it’s no wonder that viewing figures and advertising revenues are down.
One way in which broadcasters are [...]

Online readers of UK newspapers down in August

British newspapers lost unique viewers online during the typically quiet month of August, but MailOnline retained its position as market-leader for the third month running in ABCe figures.
Unique users accessing MailOnline, which includes content from the Daily Mail and Mail on Sunday, dropped 4% month on month to 28.7m unique users. This equated to a [...]

Spectator magazine becomes iPhone app

The Spectator now has a branded App in the iTunes App Store. This App gives users access to the complete magazine on the iPhone. The App is launched at 99c (59p, or €0.79). This buys a 7 day subscription to the magazine, and provides access to over 200 back issues. When [...]