UK retailers maintain strong site availability and response times on Cyber Monday

Significant improvements in the reliability of top online retailers’ websites continued again this Monday, as shoppers descended on the internet for a £350 million Christmas shopping bonanza.
Of the thirteen in Keynote Systems‘ basket of top retailers, eight managed 100% site availability — Argos, Bhs, Debenhams, Hamleys, House of Fraser, Play, Selfridges and Tesco Direct. Amazon [...]

Mobile retail traffic surge on ‘Black Friday’

Confirming a holiday rush to the mobile internet by shoppers, Novarra, the Internet MobilityTM company, reported mobile phone web traffic to retailer and shopping info web sites on Black Friday increased twelve fold and more than doubled on Cyber Monday compared to before the holiday shopping season kick off. The results [...]

Thorntons takes its ‘We Believe’ Christmas campaign online

The Christmas emporium, consumer site and a new corporate website includes; an interactive, flash microsite and is Thorntons latest online activity, following the relaunch of the main consumer website Thorntons.co.uk last month, which went live just in time for the busy Christmas trading period.
Customers have access to Thorntons interactive advent calendar through the Emporium, which [...]

Point-of-purchase marketing

Research shows that at least 70% of brand choices are made in store
Now food and drink marketers are keen to convert shoppers into buyers at the point of purchase (POP).
Nowhere is this more evident than in supermarkets, where consumers’ focus on value has driven the trend for retailers to push their own-label products.
According to the [...]

fhios’ Top Tips For Multi-Channel

By Andrew Horsfall,
Marketing Assistant
at fhios.
At fhios we know that multi-channel retailing provides an opportunity to not only steal a march on the competition, but research shows that multi-channel customers are more profitable than other customers. Having multiple channels should also help you to attract those customers.
Here are fhios‘ 13 top tips to help capture the [...]

Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Confused.com – 61%
Go Compare.com – [...]

Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Compare the Market – 67%
Confused.com [...]

Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Money Supermarket – 62%
DFS – [...]

Coca-Cola branded URLs

Coca-Cola aim to be the first company to use branded URLs to track conversions about comments made about its brand on social networks.
The soft drinks firm will use CokeURL, provided by budurl, to shorten its links used in social media conversations on Twitter and Facebook which it hopes will bring the brand credibility among users [...]

Neuro-Disney

With the recession having slowed the growth of online advertising, businesses are trying to figure out the ad model of the future as predictions show that £15bn will be spent online in the US this year rising to £22bn by 2013.
With this in mind Disney have unveiled a new research lab that uses neuro-marketing to [...]