financial services
Is Re-branding a viable solution why not Re-position?
July saw the completion of Norwich Union’s re-branding to Aviva, after intensive marketing and advertising campaigns to help customers make the transition to the new brand identity.
When the re-brand was first mentioned, many opposed the idea because the strong legacy Norwich Union had. People knew it, relied on it and trusted it, a point which [...]
The future of online banking is going to be mobile so the banks better prepare for it
Anneli Olsen, MSc. MSc.,
Research Consultant at fhios.
About a third of the online UK population (10,9 million) is, according to comScore (http://www.computing.co.uk/computing/news/2215449/online-banking-goes-mainstream), currently using online banking services. As online banking becomes increasingly popular, the number of people accessing the internet using their mobile phones also increases. In fact many mobile phones are increasingly being designed and [...]
