Location Based Mobile Advertising – Where are we now?

McDonalds are the latest company to delve into location based mobile advertising, utilizing Nokia’s Navteq service.
McDonald’s participated in a pilot campaign in Finland achieving a 7% click-through rate, while also driving consumers in-store.
The campaign delivered location-relevant mobile ads to users of the Nokia Ovi Maps application when they were within a certain distance of a [...]

Give consumers the mobile phone experience they want!

Heres what Econultancy had to say about consumer needs in relation to their mobile phone experience in the blog article – What do consumers want in a mobile phone experience?
If these are problems or thoughts you have had in relation to your mobile phone offering, why not join OTOinsights for our webinar – The UX [...]

The Growing prominence of the Mobile Phone Markets

There have been a raft of new surveys and research which indicate that the mobile phone, web and app markets are on the verge of becoming the dominant medium for consumption by consumers.

A survey by mobile retailer Purple Gossip has revealed that mobile phones are more important to UK consumers than laptops and iPods and [...]

Mobile Insights – User Interactions

A study, conducted by Yahoo!, has found that 84% of consumers simultaneously interact with two screens at once while a 25% of mobile users interact with mobile, TV and PCs at the same time. The research surveyed 2,004 UK mobile media users aged between 16 and 65.

Yahoo! claims its “APPetite study” highlights the need for [...]

UK Android Market

Amount of new applications and games published per day in the Android’s Market in the English UK Android Market.

DO YOU HAVE AN INTEREST IN MOBILE?
If so why not attend the OTOinsights ‘Mobile UX applications and widgets’ Webinar taking place Thursday 15th April, to register click below:
4pm GMT (11am EST)

7pm [...]

Insight into Mobile Usage in the UK

A report by mobile phone operator Orange has looked into the usage patterns of its customers to provide insight into consumer habits and behaviours in the digital world.

Findings reveal that whilst the consumption of mobile data continues to increase, there are interesting differences between men and women on what they use their handsets for.

Nearly 2 [...]

OTOinsights Webinar – The UX of Mobile Apps and Widgets

OTOinsights have an array of experience in the mobile and technology sector,  conducting research and developing products and online solutions for leading mobile and technology organisations.
We understand that designing and creating new products in this sector is difficult – users not only have high expectations from their new technological devices but they also expect to [...]

2012 – Mobile Apps to Dominate

According to a report by App store GetJar, mobile apps will outsell CDs by 2012 and is set to be worth around $17.5billion.
The report predicts that app downloads are expected to increase across all types of handsets 7 billion in 2009 to 50 billion in 2012. This represents a year on year growth rate of [...]

Yelling about Augmented Reality

Yes I do like to go on about AR (Augmented Reality), but I just love the technology and the possibilities.
Usually the AR apps I see are small fun things that help past the time, but this time there is an app that I think completely embraces the marriage between technological advances and providing a better [...]

Safer driving with hands-free texting

Researchers at Clemson University’s Human Centered Computing Lab (HCCL) have developed a hands-free alternative to cell phone texting while driving.
The team at the Universities Human Centered Computing Division has created an application called VoiceTEXT that allows drivers to speak text messages and keep their eyes on the road at the same time.
VoiceTEXT works by connecting [...]