Winners and Losers: Customer Experience among the top 8 travel sites

With 1 in 4 people looking to spend less on their travel by as much as 50% this year, travelers are flocking online to find the best deals. More than ever, it’s imperative that travel companies capture the growing online bookings market by providing an optimum online customer experience.
At One to One [...]

Location Based Mobile Advertising – Where are we now?

McDonalds are the latest company to delve into location based mobile advertising, utilizing Nokia’s Navteq service.
McDonald’s participated in a pilot campaign in Finland achieving a 7% click-through rate, while also driving consumers in-store.
The campaign delivered location-relevant mobile ads to users of the Nokia Ovi Maps application when they were within a certain distance of a [...]

Give consumers the mobile phone experience they want!

Heres what Econultancy had to say about consumer needs in relation to their mobile phone experience in the blog article – What do consumers want in a mobile phone experience?
If these are problems or thoughts you have had in relation to your mobile phone offering, why not join OTOinsights for our webinar – The UX [...]

The Growing prominence of the Mobile Phone Markets

There have been a raft of new surveys and research which indicate that the mobile phone, web and app markets are on the verge of becoming the dominant medium for consumption by consumers.

A survey by mobile retailer Purple Gossip has revealed that mobile phones are more important to UK consumers than laptops and iPods and [...]

Mobile Insights – User Interactions

A study, conducted by Yahoo!, has found that 84% of consumers simultaneously interact with two screens at once while a 25% of mobile users interact with mobile, TV and PCs at the same time. The research surveyed 2,004 UK mobile media users aged between 16 and 65.

Yahoo! claims its “APPetite study” highlights the need for [...]

Insight into Mobile Usage in the UK

A report by mobile phone operator Orange has looked into the usage patterns of its customers to provide insight into consumer habits and behaviours in the digital world.

Findings reveal that whilst the consumption of mobile data continues to increase, there are interesting differences between men and women on what they use their handsets for.

Nearly 2 [...]

£5.65 billion per year lost to poor web experiences

Consumers are abandoning online transactions due to poorly performing websites, according to recent research by Hostway and Zeus Technology retailers could possible be losing up to £5.65 billion per year in lost sales.
The survey of 2,033 consumers highlighted that on average consumers abandoned 5.5 online transactions per person over the last 12 months. With [...]

OTOinsights presents: “Winners & Losers” -The Top 8 Travel Websites

One to One Travel and the newly expanded OTOinsights present their webinar “Winners & Losers” – The Top 8 Travel Websites.This presentation showcases our latest customer experience research findings for eight international travel sites, focusing on the booking processes, usability issues, design and branding.
View what best practices can be gleaned from [...]

What does publishing do now? – Building Online Communities

It’s really not the greatest of times to be working with or associated with the printed press. With falling readership, and the subsequent fall in advertising revenues coupled with the emergence of online channels; the question on most people’s minds is what to do next?
The news worsens with a study by the Pew Research [...]

Winners & Losers: Webinar discussing the customer experience among the top 8 travel sites

One to One Travel and the newly expanded OTOinsights have collaborated to present our latest customer experience research findings for eight international travel sites, including Expedia, Travelocity, Thomas Cook, Opodo and Lastminute.com. Our research focuses on booking processes, usability issues, design and branding.
TO ATTEND RSVP – marketing@fhios.com
Topics Covered
• Who is winning (and losing) bookings in [...]