Mobile Application Review – BBC News

By Martin Rosenmejer,
User Experience Research Consultant
at fhios.

What is it?
BBC News
Purpose
Provides updated news from BBC.

Download?
Free from Android Market app store.

Overview
The BBC News app is a very popular app to Android and has received good reviews.

So what does it do?

Figure 1: Home screen with the BBC News icon.
The BBC News app displays one heading, [...]

6 Nations Championship – England extends the tournament in to Social Media

With the 6 Nations Championship almost upon us, and with England’s game against Wales looming The RFU have begun a strategy to raise the interest of the nation and increase the ‘friendly’ rivalry between the fans.
On the eve of kick-off the RFU have challenged England supporters to further show their support by joining the Official [...]

Mobile Advertising Index 2009

BuzzCity, has released its Global Mobile Advertising Index for 2009. The data, gathered over the year shows that mobile advertising grew 41% in 2009 compared to 2008 with a 300% growth seen in countries such as:

Turkey
Germany
Saudi Arabia
Mexico

The Global Mobile Advertising Index tracks activity across BuzzCity’s network including over 2000 publishers across the globe. [...]

Mobile Network Slogans – Which mobile network are they talking about?

A video from Brand Republic has shown that the multi-million pound brand investments by some Mobile Networks has served only to confuse many consumers.
View the video HERE

New measurement shows how consumers engage with brands

A new metric from global research agency measures how people engage with brands.
The results are the first from Hall & Partners’ Engager ™, which uses new way to measure how people engage with brands and explores how people think and feel – both consciously and unconsciously – about brands.
Vanella Jackson, worldwide CEO of Hall & [...]

Mobile Application Review – Sky Sports Live Football Centre

By Dan Marley
Senior Research Consultant
at fhios.
What is it?
Sky Sports Live Football Score Centre BskyB

Purpose?
Provide up to date scores and match information as well as general football news updates.
Download?
Free. Does not require Wi Fi connectivity
Overview
This application has received good reviews on the application store, with many stating that it contains a high level of [...]

Global smartphone handset use: Apple vrs Nokia

Apple and Nokia dominate global smartphone handset sales in different regions, according to a new report.
Mobile ad network AdMob has released its December 2009 “AdMob Mobile Metrics Report“, looking at regional changes in manufacturer and smartphone Operating System (OS) share.

The report found that Apple and the iPhone OS leads in Western Europe, North [...]

The most irritating ads of 2009

Which commercials irritated you most in the past year?

Rank
Brand
Agency
%

1
Gocompare.com
In-house
56

2=
Cash4Gold
Brian Buckley, Hungry Man Productions
46

2=
Glade Touch ‘n’ Fresh
Draftfcb Argentina
46

4
Swiftcover
MWO
40

5
Confused.com
In-house
38

6
118 247
Rapier
34

7=
Churchill
WCRS
32

7=
Webuyanycar.com
In-house
32

9=
Nintendo
Karmarama
25

9=
Country Life
Grey London
25

11
McDonald’s
Leo Burnett
24

12
Kingsmill
M&C Saatchi
22

13
BT
Abbott Mead Vickers BBDO
21

14
Gillette
BBDO New York
20

15=
T-Mobile
Saatchi & Saatchi
18

15=
Peugeot
Euro RSCG London
18

15=
Dolmio
Proximity London
18

18
Orange (Monkey)
Fallon London
15

19=
Greggs
Propaganda
14

19=
Tesco
The Red Brick Road
14

21
Holland & Barrett
WCRS
13

22
Pampers
Saatchi & Saatchi
11

Disney to launch online alternative to Blu-Ray and DVD

By Andrew Horsfall,
Marketing Assistant
at fhios.
Disney has unveiled plans for its online storage service, called ‘Keychest’, that will give users access to the studio’s movies and TV shows online, offering an alternative to DVDs and Blu-rays.
Using Keychest, consumers would purchase access rights to a film or TV show, rather than have physical ownership of material [...]

Adwatch figures from Marketing

Adwatch is a weekly survey that asks 1000 adults which recent TV ads they recall seeing. Not only can you see the latest weekly ranking of the 20 ads with the highest recall, you can discover, via a searchable database, how particular brands, agencies and TV buyers have performed this year.

Asda – 60%
DFS [...]