Are tablets the best remedy?

By Dr. Alex Dewitt,
Senior Research Consultant
at fhios.
There has been a great deal of talk about tablet devices recently, with numerous rumours that Apple will release a touch device midway in size between an iPone and an MacBook. But how necessary will these devices be in our lives?
Before the iPhone was released there seemed to be [...]

Top Trends in Media this Year

Gavin Mann, digital lead at Accenture, sets out the business models and trends that will help media businesses make a success in 2010.
1) Direct to consumer selling
“This year, content owners must invest heavily in selling products directly to customers and building relationships with consumers, as the Times+ membership scheme and music companies selling tracks direct [...]

Behavioural targeted the argument that wont lie down

Consumers are increasingly demanding a more personalized experience online, but how do you meet this demand without inviting a privacy backlash? Vincent Labey, Founder, Aedgency, argues that the industry needs to do more to educate consumers on behavioural targeting.
This month two surveys looking at consumer’s attitudes to the online marketplace revealed some surprising results – [...]

When to separate visual and interaction design

By Dr. Alex Dewitt,
Senior Research Consultant
at fhios.
When we design a system (or product, or interface), there are multiple facets to consider;

What task the user wants to complete – journey analysis
What data will be input, processed, and output
How the user will interact with [...]

Consumer reaction to behavioural targeting

By Andrew Horsfall,
Marketing Assistant
at fhios.
Recent research shows that 81% of users do not know that they have the right to opt out from behavioural targeting.
The survey of more than 1,000 internet users was carried out by the Internet Advertising Bureau (IAB) and business law firm Olswang.
The survey also found that almost 66% of UK internet [...]

Labour has a lot to Learn about SEO from Conservatives

The Labour Party is failing to reach voters via search engines on key political issues compared to their rivals, according to new research.
Search marketing agency Tamar looked at fifteen specific policy areas of interest to voters and examined how effectively the political parties have optimised content on their own websites [...]

The End of the TV Drama the beginning of the TV Spin-Off

By Andrew Horsfall,
Marketing Assistant
at fhios.
The doom and gloom mongers are predicting the end of TV as a mainstream media channel are they right?
With the proliferation of viewers and more choice over where and when we consume our media, it’s no wonder that viewing figures and advertising revenues are down.
One way in which broadcasters are [...]

The Truth About Youth

Zahra Awan, MBA,
Business Development Manager at fhios
We’re all aware of the importance of User Centric Design. With children becoming more and more savvy in terms of their computer/technological skills, it is essential to take their views into consideration when designing interfaces that are intended for their use………..
According to a recent survey conducted by YouthNet, 45% [...]

H&M starts selling online

H&M is to start selling online in the UK from next autumn, as the Swedish fashion giant revealed third-quarter pre-taxprofits were slightly higher than expected, although August sales were heavily down. A new website borrows design elements from the print and outdoor advertising campaign. The website concept was developed to work [...]

More pressure on behavioural targeting

By Andrew Horsfall,
Marketing Assistant
at fhios.
Behavioural targeting is an issue that seems to be on the mind of everyone, the online targeting practice has been plagued with bad press in recent months.
In the UK Phorm have been forced to scale back their plans to roll-out an ISP based targeting service, with partners putting their involvement with [...]