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OTOinsights Webinar – The UX of Mobile Apps and Widgets
OTOinsights have an array of experience in the mobile and technology sector, conducting research and developing products and online solutions for leading mobile and technology organisations.
We understand that designing and creating new products in this sector is difficult – users not only have high expectations from their new technological devices but they also expect to [...]
Nostalgic noughties: key themes of the past decade
Celebrities and nostalgia have summed up the past decade, according to research from ad agency McCann Erickson, reflecting the inspiration for some of the era’s most memorable moments in advertising.
While ‘terror’ and ‘debt‘ were singled out as significant words from the noughties, ‘celebrity’ was the word chosen most often by the 366 people surveyed.
This is [...]
Continental gets in on the mobile surge
What’s the best way to reach frequent flyers on the go looking to spend money?
For Continental Airlines, the answer was mobile banner ads. Over the summer, Continental ran sent banner ads to the mobile phones of consumers with household incomes over $100,000 that had traveled in the last three months.
According to MediaPost, the campaign increased [...]
fhios’ Top Tips For Multi-Channel
By Andrew Horsfall,
Marketing Assistant
at fhios.
At fhios we know that multi-channel retailing provides an opportunity to not only steal a march on the competition, but research shows that multi-channel customers are more profitable than other customers. Having multiple channels should also help you to attract those customers.
Here are fhios‘ 13 top tips to help capture the [...]
Sky truly embracing the mobile age
By Marianna Zukowski
Today 1 in 7 Britons own a Smartphone and browsing the web is the fastest growing activity among mobile phone users.
There are 4.1 million users downloading mobile apps and this has become the 2nd fastest growing media activity on mobiles.
With the growing interest in the use of Smartphones and the downloading [...]
When to separate visual and interaction design
By Dr. Alex Dewitt,
Senior Research Consultant
at fhios.
When we design a system (or product, or interface), there are multiple facets to consider;
What task the user wants to complete – journey analysis
What data will be input, processed, and output
How the user will interact with [...]
What kind of Shopper are you?
By Andrew Horsfall,
Marketing Assistant
at fhios.
eBay have completed a study which categories shoppers into seven types:
iSmart Shopper
These shoppers don’t buy on impulse or without researching their purchase before hand and will know the latest discounts and where to pick up a bargain, for them the internet is a critical component.
-In 2009 this group commanded a [...]
Read all about it: is the e-reader publishing’s saviour?
By Jonathan Outlaw,
Business Development Executive
at fhios.
As display advertising dwindles and newspapers agonise over charging for content that was previously free, do portable reading devices offer a glimmer of hope? James Bromley, managing director of Mail Online, believes so: “E-readers are set to bring digitally delivered news closer to the experience consumers are used to paying [...]
When is your wife single? When she advertises on Facebook!
As part of Facebook’s strategy to woo advertisers, it seems they have giving these companies free rein over user content.
Recently a husband got a nasty shock when an advert for a singles website featured a photo of his wife. Advertisers had used her photo from her profile without her permission as she had failed to [...]
