Winners and Losers: Customer Experience among the top 8 travel sites

With 1 in 4 people looking to spend less on their travel by as much as 50% this year, travelers are flocking online to find the best deals. More than ever, it’s imperative that travel companies capture the growing online bookings market by providing an optimum online customer experience.
At One to One [...]

Retailers start to utilise the benefit of e-commerce sites Retailers start to utilise the benefit of e-commerce sites

Peacocks look to have beaten Primark to the punch online.
The budget fashion retailer launched its new website with a host of new features, which it hopes will see it gain ground on market leader Primark, which is yet to launch a transactional site.
The new online store includes extended product ranges, and also features high resolution [...]

Location Based Mobile Advertising – Where are we now?

McDonalds are the latest company to delve into location based mobile advertising, utilizing Nokia’s Navteq service.
McDonald’s participated in a pilot campaign in Finland achieving a 7% click-through rate, while also driving consumers in-store.
The campaign delivered location-relevant mobile ads to users of the Nokia Ovi Maps application when they were within a certain distance of a [...]

Give consumers the mobile phone experience they want!

Heres what Econultancy had to say about consumer needs in relation to their mobile phone experience in the blog article – What do consumers want in a mobile phone experience?
If these are problems or thoughts you have had in relation to your mobile phone offering, why not join OTOinsights for our webinar – The UX [...]

The Growing prominence of the Mobile Phone Markets

There have been a raft of new surveys and research which indicate that the mobile phone, web and app markets are on the verge of becoming the dominant medium for consumption by consumers.

A survey by mobile retailer Purple Gossip has revealed that mobile phones are more important to UK consumers than laptops and iPods and [...]

Mobile Insights – User Interactions

A study, conducted by Yahoo!, has found that 84% of consumers simultaneously interact with two screens at once while a 25% of mobile users interact with mobile, TV and PCs at the same time. The research surveyed 2,004 UK mobile media users aged between 16 and 65.

Yahoo! claims its “APPetite study” highlights the need for [...]

UK Android Market

Amount of new applications and games published per day in the Android’s Market in the English UK Android Market.

DO YOU HAVE AN INTEREST IN MOBILE?
If so why not attend the OTOinsights ‘Mobile UX applications and widgets’ Webinar taking place Thursday 15th April, to register click below:
4pm GMT (11am EST)

7pm [...]

Mobile Trends – Mobile Ticketing

A report by Jupiter Research found that mobile services are developing fastest in the transport sector, with SMS, bar code and, increasingly, app driven services being offered by train companies and airlines.
More than 1 in 10 mobile subscribers will either have a ticket delivered to their mobile phone or buy a ticket with their phone [...]

Talk Talk says ‘NO’ to Digital Economy Act

As the Digital Economy Act was made into law, a key industry player, Talk Talk, has voiced opposition to the acts sweeping powers over cutting off accused illegal file-sharers.
Talk Talk, who had been vocally against the bill ever since it was first proposed, has announced that it will not follow the more draconian aspects of [...]

Insight into Mobile Usage in the UK

A report by mobile phone operator Orange has looked into the usage patterns of its customers to provide insight into consumer habits and behaviours in the digital world.

Findings reveal that whilst the consumption of mobile data continues to increase, there are interesting differences between men and women on what they use their handsets for.

Nearly 2 [...]