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Give consumers the mobile phone experience they want!

Heres what Econultancy had to say about consumer needs in relation to their mobile phone experience in the blog article – What do consumers want in a mobile phone experience? If these are problems or thoughts you have had in relation to your mobile phone offering, why not join OTOinsights for our webinar – The UX [...]

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• Peacocks look to have beaten Primark to the punch online. The budget fashion retailer launched its new website with a host of new features, which it hopes will see it gain ground on market leader Primark, which is yet to launch a transactional site. The new online store includes extended product ranges, and also features high resolution images and zoom functions. One of the new features includes the ‘build-the-look’ application where consumers can play around with different looks, mixing and matching different combinations of products together. More and more retailers are starting to capitalize on the benefits of having an online presence which is also a portal for customers to shop. Internet World Next week marks the beginning of Internet World, Europe's longest running, and biggest annual event for digital marketing and online business. From Tuesday 27th – Thursday 29th all those with an interest in digital, online and e-commerce will have an opportunity to talk and learn from the industry experts. Visit OTOinsights We will be exhibiting at Internet World, so why not visit us on Stand: E4070. During the show we will be: Demonstrating our Neuromarketing know-how and technology (Quantemo) Ask the Expert – Our researchers will be on hand offering mini-expert reviews about your website, mobile app or widget #
• McDonalds are the latest company to delve into location based mobile advertising, utilizing Nokia’s Navteq service. McDonald’s participated in a pilot campaign in Finland achieving a 7% click-through rate, while also driving consumers in-store. The campaign delivered location-relevant mobile ads to users of the Nokia Ovi Maps application when they were within a certain distance of a McDonalds. The ad campaign ran a promotional offer from the chain which resulted in a 7% click-through rate. Consumers who clicked on the McDonald’s mobile ads viewed promotion details and received driving or walking directions to the nearest store location. Of the users who clicked through, 39% selected the click-to-navigate option, which offered drive-to or walk-to navigation to the nearest McDonald’s location using Nokia’s Ovi Maps navigation. #
• Amount of new applications and games published per day in the Android's Market in the English UK Android Market. DO YOU HAVE AN INTEREST IN MOBILE? If so why not attend the OTOinsights ‘Mobile UX applications and widgets’ Webinar taking place Thursday 15th April, to register click below: 4pm GMT (11am EST) 7pm GMT (2pm EST) #
• A report by Jupiter Research found that mobile services are developing fastest in the transport sector, with SMS, bar code and, increasingly, app driven services being offered by train companies and airlines. More than 1 in 10 mobile subscribers will either have a ticket delivered to their mobile phone or buy a ticket with their phone by 2014, representing a five-fold growth over the next five years, according to the research. Key findings from the report include: Europe, Far East & China & North America regions are all forecast to see double digit penetration by 2014 Growth constraints include multiple ticket scheme environments such as certain transport markets, with their potential resulting user issues such as support and help The potential for rail, metro & bus mobile ticketing is shown by early adopter market hotspots such as Japan, Scandinavia and Austria. Global impetus is being added by the rapidly growing number of airlines offering not only mobile boarding passes but ticket booking and payment as well. Beyond transport, mobile ticketing is already seeing traction across a wide range of sporting and entertainment venues including baseball, concerts and movies. DO YOU HAVE AN INTEREST IN MOBILE? If so why not attend the OTOinsights 'Mobile UX applications and widgets' Webinar taking place Thursday 15th April, to register click below: 4pm GMT (11am EST) 7pm GMT (2pm EST) #
• As the Digital Economy Act was made into law, a key industry player, Talk Talk, has voiced opposition to the acts sweeping powers over cutting off accused illegal file-sharers. Talk Talk, who had been vocally against the bill ever since it was first proposed, has announced that it will not follow the more draconian aspects of the law. In an official blog post by the company, it says that it will fight in court any attempt to force it to do things it feels are unwise, and will continue to fight against the law politically. In its blog, the company states: “After the election we will resume highlighting the substantial dangers inherent in the proposals and that the hoped for benefits in legitimate sales will not materialise as filesharers will simply switch to other undetectable methods to get content for free. In the meantime we stand by our pledges to our customers: Unless we are served with a court order we will never surrender a customer's details to rightsholders. We are the only major ISP to have taken this stance and we will maintain it. If we are instructed to disconnect an account due to alleged copyright infringement we will refuse to do so and tell the rightsholders we'll see them in court.” #